Head of Consumer Credit Card Growth Strategy

Citizens Bank • Johnston, RI

8h

About The Position

Responsible for defining and leading growth strategy for the consumer credit
cart business. This role will set the vision for how, and with whom we grow –
translating customer insight, market opportunity, profitability, and competitive
dynamics into a clear path to expand our credit card bas and strengthen overall
customer engagement.

This leader will own the growth agenda, spanning product roadmap direction,
channel optimization and expansion, and strategic prioritization. While leading
a team, the scope of influence required is broad – requiring strong
cross-functional leadership across Product, Marketing, Digital, Distribution,
Risk Analytics, Finance, Operations, and Technology. The position requires a
balance of long-term vision with hands-on execution rigor to ensure strategy
translates to measurable business impact.

Requirements

• Proven track record of driving growth in cards, lending, or consumer financial services
• Deep understanding of acquisition economics, lifecycle management, and customer value creation
• Strategic architect with the ability to operate in the details
• Enterprise leader skilled at influencing across a complex, matrixed environment
• Builder mentality – comfortable operating in maturing state and overall scaling business driven
• Demonstrated ability to translate strategy into measurable financial outcomes

Responsibilities

• Define and lead the multi-year credit card growth strategy aligned to enterprise objectives Identify target customer segments and relationship opportunities to drive sustainable growth
• Optimize performance across existing and growing channel. Define channel roles, economics and integration across the customer journey.
• Define and own the credit card product value position – ensuring it reflects customer needs, market opportunities and business objectives
• Translate strategic intent into actionable product roadmaps – clearly articulating priorities and desired outcomes for delivery and partner teams
• Establish expected outcomes and measurement plan aligned to actions

Benefits

• comprehensive medical, dental and vision coverage
• retirement benefits
• maternity/paternity leave
• flexible work arrangements
• education reimbursement
• wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed