Head of Business Development Marketing- GTM

Worldpay • Virtual, CA

3d

About The Position

Head of Business Development Marketing (GTM) Are you ready to write your next chapter? Make your mark at one of the biggest names in payments... About the team Our Commercial team creates value for businesses of every size and industry – from globally recognized brands to new start-ups. They seek out new opportunities to unleash the potential of our new and existing customers.

Requirements

• Expertise in driving account acquisition marketing strategy targeting multiple buyer personas with tailored assets and frameworks.
• Experience researching and synthesizing competitive insights including right to play/right to win feature functionality, pricing, and messaging.
• Ability to manage and prioritize marketing investments across channels.
• Strong experience with multichannel acquisition marketing including digital and event execution.
• Executive leadership and stakeholder management with ability to influence and align.
• Strategic mindset with ability to solve and address highest priority programs.

Responsibilities

• Own all marketing strategy and outcomes for Prospects.
• Serve as SME for E2E Prospect journey and all marketing communication.
• Work with Revenue teams to create marketing plans and tracks to drive high quality business leads.
• Partner with Demand Gen team to refine ICP targets and enable high performing sales hunting motion.
• Partner with Demand Gen team to align to T1, T2, and 1: Many ABM programs.
• Partner with Channel Marketing COE to support white space expansion.
• Collaborate with BD leadership and Exec team on differentiated value props, competitive insights, and prospect engagement with BD.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees