Head of Brand for a U.S. Haircare and Beauty E-commerce

Paired

16h•Remote

About The Position

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location. Role Overview Our client is a U.S.-based e-commerce that specializes in haircare and beauty products, particularly focusing on hair extensions, wigs, and related hair products. They offer a variety of textures, styles, and colors, catering mostly to consumers looking for premium or high-quality hair products. We are seeking a Head of Brand to define, refine, and continuously elevate our brand positioning, perception, and cultural relevance. This role is responsible for shaping how the brand is perceived in the market and ensuring that every consumer touchpoint consistently reinforces that positioning. Brand is dynamic — it requires ongoing measurement, refinement, and evolution. The Head of Brand will gather consumer insights, identify perception gaps, and strategically strengthen trust, authority, and differentiation. This role also leads Influencer, Affiliate, Social Media, and PR initiatives, ensuring all external storytelling aligns with long-term brand equity and business objectives. This role is open to all United States residents.

Requirements

8+ years of brand leadership within CPG
Experience operating inside growth-stage or scaled consumer brands
Proven history of strengthening or repairing brand reputation
Strong strategic thinking combined with execution depth
Experience managing influencer, affiliate, and PR functions
Comfortable working cross-functionally with performance teams

Nice To Haves

Strategic and data-driven
Comfortable addressing hard brand truths
Experienced in rebuilding consumer trust
Clear, confident decision-maker
Strong cross-functional leader
Obsessed with long-term brand equity

Responsibilities

Brand Positioning & Strategy
Define and sharpen brand positioning and competitive narrative
Clarify where the brand sits culturally and competitively
Ensure consistency across packaging, website, paid media, retail, and partnerships
Continuously evolve messaging to strengthen authority and differentiation
Reputation & Perception Management
Analyze reviews, surveys, social sentiment, retention data, and support feedback
Identify perception gaps, skepticism, or trust friction
Lead initiatives to rebuild credibility and strengthen consumer trust
Protect long-term brand equity over short-term growth tactics
Influencer, Affiliate & PR Oversight
Oversee influencer strategy and creator partnerships
Manage affiliate positioning and brand alignment
Lead PR narrative development and media relationships
Ensure external voices reinforce core brand positioning
Campaigns & Brand Initiatives
Lead brand direction for major launches and integrated campaigns
Ensure large marketing pushes strengthen long-term equity
Align partnerships and collaborations with brand standards
Cross-Functional Alignment
Partner with Growth and Ecommerce to ensure brand enhances performance
Work closely with Creative to maintain visual and messaging integrity
Collaborate with Product to align innovation with brand narrative