Head of Brand & Marketing

Ever Cars•San Francisco, CA

3d•$140,000 - $220,000•Hybrid

About The Position

About Ever Ever is building the future of auto retail. As the first AI-native auto retail platform, we are building the next $100B+ automotive business, starting with electric vehicles. Our AI-native product and operations power our full-stack auto retail business, serving EV buyers and sellers across the nation, both online and offline. Based out of San Francisco and expanding nationwide, we are backed by leading investors and led by former tech & automotive professionals from Uber, Tesla, Rivian, Lithia, Penske, Carvana, Lyft, Meta, J.P. Morgan, BCG, and more. After our recently completed Series A financing, we have raised $100M in total equity and debt funding. We are growing rapidly and actively recruiting exceptional talent to join our mission of building the next-generation auto retail platform. Learn more about us at evercars.com . What You’ll Do Own Ever’s marketing function end-to-end: brand, growth, lifecycle, content, PR, and partnerships Develop Ever’s brand positioning and storytelling across all channels Help define and execute the company’s go-to-market, growth, and market launch strategy Help build a high-performing marketing team across performance, content, lifecycle, and brand Partner closely with Product, Engineering, and Sales to drive customer acquisition and retention Own top-of-funnel growth across paid, organic, partnerships, and community Lead demand generation and funnel optimization efforts Own CRM, lifecycle marketing, and customer communications Manage agency and external partner relationships Set and track marketing KPIs (CAC, CM, conversion, brand metrics) Own marketing budget and ROI Scale marketing infrastructure as Ever expands nationally

Requirements

5–10+ years of marketing leadership experience in high-growth consumer, tech or marketplace companies
Exceptional storytelling and brand instincts
Strong background in growth, performance marketing, and funnel optimization
Proven track record scaling customer acquisition efficiently
Strategic thinker with strong execution skills
Experience working closely with founders and exec teams
Data-driven decision maker
Comfortable operating in ambiguity and moving fast
Deep experience with performance marketing platforms (Google, Meta, TikTok, etc.)
Analytics and attribution tooling (GA4, Looker, PostHog, Amplitude)
Strong CRM & lifecycle marketing experience
A/B testing and experimentation frameworks
Marketing automation and CDP experience
Budget forecasting and ROI modeling
Strong understanding of SEO, content, and community growth

Nice To Haves

Experience building marketing teams from scratch preferred

Responsibilities

Own Ever’s marketing function end-to-end: brand, growth, lifecycle, content, PR, and partnerships
Develop Ever’s brand positioning and storytelling across all channels
Help define and execute the company’s go-to-market, growth, and market launch strategy
Help build a high-performing marketing team across performance, content, lifecycle, and brand
Partner closely with Product, Engineering, and Sales to drive customer acquisition and retention
Own top-of-funnel growth across paid, organic, partnerships, and community
Lead demand generation and funnel optimization efforts
Own CRM, lifecycle marketing, and customer communications
Manage agency and external partner relationships
Set and track marketing KPIs (CAC, CM, conversion, brand metrics)
Own marketing budget and ROI
Scale marketing infrastructure as Ever expands nationally