Head of Brand & Content

ITRS•New York, NY

67d•$150,000 - $180,000•Hybrid

About The Position

At ITRS, we make society's critical technology work. Our mission is to deliver automated and holistic IT observability solutions that safeguard critical applications and enable innovation. We are the only monitoring and observability platform designed for the most demanding and regulated industries — trusted by 90% of Tier 1 capital markets firms. We believe when our team thrives, so do our customers. With us, you'll find: A culture that backs you – We're proud to be a Great Place to Work for multiple years in a row due to our inclusive, supportive environment. Work that matters – Make a real difference with 1,000s of global customers in industries that keep the world running, including 9 out of 10 top investment banks. Room to grow – Whether you're starting your career or bringing years of experience, we're committed to your development. Just ask our team members who've been excelling here for 10+ years. With headquarters in London and teams across the US, Europe, and Asia, ITRS combines the agility of a high-impact tech business with the stability of a private equity–backed global partner. Scope of Role The Head of Brand & Content will lead ITRS's brand evolution and establish us as a thought leader in the observability space. You will build an executive media machine, develop world-class expertise and create systematic content programs that engage target audiences throughout their buyer journey. Reporting to our CMO you will collaborate with executive leadership, Product Management, Sales, and Demand Generation teams, the role can be based in either our New York or London office and offers a hybrid work schedule. For New York, we are offering benefits plus a compensation package of $150,000 - $180,000 per annum.

Requirements

10+ years of B2B marketing experience with 5+ years in brand or content leadership roles.
Evidence of previous successful brand transformation or repositioning initiatives
Expertise in enterprise technology content marketing and thought leadership development
Experience building and managing executive visibility programs
Experience with Financial Services or regulated industries
Portfolio demonstrating ability to create compelling content that drives business outcomes

Responsibilities

Build comprehensive brand repositioning from IT monitoring vendor to modern observability platform leader for regulated industries
Lead visual identity evolution and digital presence consolidation supporting brand modernization
Position ITRS executives as industry voices on observability, regulatory compliance, and financial services technology
Secure earned media opportunities at important industry events, podcasts and publications
Develop unified brand narrative and content frameworks ensuring consistent messaging across all value streams
Build and manage integrated content team including content managers, brand strategist, and visual designers
Create content strategy balancing demand creation (95% of market) with demand capture (5% actively buying)