Brand Content Producer

JP Carroll Roofing • Danvers, MA

1d • $70,000 - $90,000 • Hybrid

About The Position

JP Carroll Roofing has been serving Connecticut and Massachusetts since 1987 , with over 20,000 roofs installed and industry-leading warranties of up to 50 years . As proud members of the GAF President’s Club , we provide expert roofing, siding, gutters, and window services backed by elite certifications and proven craftsmanship. We’re known for reliability, integrity, and community-focused service across New England. If you’re looking to grow your career in a high-performance team with strong values and long-term opportunity, JP Carroll Roofing has a place for you! Role Summary: This is a hands-on content creation role , responsible for personally capturing, editing, and publishing high-quality content (photo/video) that reflects our people, our work, and our reputation. The Brand Content Producer owns JP Carroll’s organic media presence end-to-end. This is a hands-on creator role , ideal for someone who can independently capture, edit, publish, and evolve content while serving as a visible brand representative in the field. Community events, jobsites, and local partnerships serve as key content sources, with this role acting as both a content producer and a brand ambassador.

Requirements

• 2–4 years of experience in content creation, brand, or marketing roles
• Demonstrated ability to independently create and edit content, especially short-form video
• Experience managing organic social media accounts for a brand or business
• Strong creative judgment and visual storytelling skills
• Comfortable working independently in the field at jobsites, offices, and events
• Friendly, confident, and personable when engaging with employees, customers, and community partners
• Highly organized with the ability to manage multiple projects and deadlines
• Familiarity with tools such as Canva or Adobe Creative Suite, Meta Business Suite, and Google Workspace

Nice To Haves

• Experience in construction, home services, or trades is a plus but not required

Responsibilities

• Personally capture original content in the field, including: Short-form video (Reels, TikToks) Jobsite photography and before/after transformations Team, culture, and behind-the-scenes moments
• Edit and produce publish-ready content, including video, photos, captions, and light graphic elements
• Write engaging, on-brand captions that reflect JP Carroll’s voice, tone, and values
• Publish content, monitor engagement, and refine approach based on performance insights
• Own and manage the organic social media presence across platforms including Instagram, Facebook, and TikTok
• Plan and execute a consistent content calendar aligned to brand priorities, initiatives, and community activity
• Represent JP Carroll at select community events, trade shows, and local partnerships
• Capture photos and video at events to support ongoing content needs
• Build authentic relationships with team members, customers, and community partners that naturally translate into compelling brand stories
• Maintain brand consistency while keeping content local, human, and authentic
• Collaborate with internal teams to surface stories, milestones, and moments worth sharing

Benefits

• Health, Dental, and Vision Insurance
• 401(k) with company match
• Company sponsored Life and AD&D coverage
• Paid Time Off
• Opportunities for growth and on-the-job training

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed