Brand & Content Lead

Highlight AI•San Francisco, CA

13h•Onsite

About The Position

We're looking for a founding Brand & Content Lead to join our team and help define how Highlight speaks to the world. You'll own our voice, brand, and narrative, and then translate it into a content engine that resonates across social, email, web, and creator partnerships. Working directly with the founders, you'll help craft the story that earns trust with the next generation of knowledge workers and turn it into a consistent drumbeat of content that spreads. You're a hands-on storyteller who can take raw product ideas and messy founder thoughts and turn them into narratives that make people feel the value instantly. You have exceptional taste, know what feels right and not cringe, and create high-quality content yourself. Note: this is an on-site role, requiring five days a week in our office.

Requirements

5+ years in content/brand/storytelling roles (startup or high-velocity tech environment).
A portfolio of writing (founder posts, brand POV, product storytelling, campaigns) you’re proud of.
Proven ability to build a brand voice and make it consistent across channels.
Strong instincts for distribution on social and content platforms: you understand what performs and why, you have a nose for compelling vs. cringe.
Experience running launches or integrated campaigns end-to-end
Ability to translate technical/product nuance into simple, credible messaging
Ownership mentality (no task is too small for you) – it’s all hands on deck here and we need everyone rowing the boat.
Excellent communication skills and a collaborative mindset – we’re extremely lean so we’re looking for a team player who works well with others.
Type-A tendencies: maybe you’re extremely detail-oriented. Or maybe you take pride in shipping high-quality products. Whatever it is you do, you give it your all.
Must be based in or willing to relocate to NYC or SF – although we’re flexible with days off & schedules, we have a 100% in-office culture during the week.

Responsibilities

Define and establish Highlight's brand voice, positioning, and narrative across all customer touchpoints.
Create compelling narratives and campaigns for product launches and company milestones.
Own and execute content strategy across social, short-form video, blog, newsletters, product updates, and landing pages.
Lead our LinkedIn presence (company + exec amplification), publishing thoughtful posts and POVs that build credibility with our audience.
Build creator-led growth from zero, and manage relationships with influencers to amplify our story.
Develop and maintain a consistent content cadence that grows audience and engagement, by setting up the right playbook and standing up a creative pod to execute.
Collaborate across the company to ensure brand consistency across all external communications.