Head of Backstage Marketing

Spotify•New York, NY

13d•Hybrid

About The Position

The Platform team creates the technology that enables Spotify to learn quickly and scale easily, enabling rapid growth in our users and our business around the globe. Spanning many disciplines, we work to make the business work; creating the infrastructure, tooling, frameworks, and capabilities needed to welcome a billion customers. About the Team Backstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals. Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster — including in the age of AI — without losing autonomy or control.Backstage powers centralized software catalogs, standards, and AI enablement capabilities across open source, plugins, and SaaS offerings. Our customers include global enterprises and Fortune 100 companies transforming their engineering culture. This role leads marketing for Shipping Our Expertise (SOE), Spotify’s B2B SaaS business built on our platform capabilities, while also shaping the broader Spotify R&D brand.

Requirements

You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing
You have 5+ years of experience leading and developing high-performing teams
You have experience marketing developer tools, infrastructure platforms, or technical SaaS products
You understand engineering culture and know how to communicate with technical audiences
You have owned revenue or adoption targets and can demonstrate measurable business impact
You have led digital performance marketing, paid acquisition, and growth funnel optimization
You are comfortable working with data, building forecasts, and using dashboards to guide decisions
You balance commercial thinking with strong product intuition and user-centered mindset
You bring structure and clarity to complex, ambiguous initiatives
You thrive in fast-moving environments and enjoy building new approaches from the ground up

Responsibilities

Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
Define clear positioning and differentiated messaging for technical B2B audiences
Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
Lead event and community strategy to increase visibility and generate qualified pipeline
Scale marketing operations through strong planning, dashboards, and performance reporting
Build, mentor, and grow a high-performing, data-informed marketing team