Head of B2B Marketing

Deako • Seattle, WA

2d • $160,000 - $180,000 • Remote

About The Position

As the Head of B2B Marketing, you’ll own Deako’s go-to-market strategy for our builder, integrator, and channel audiences—from awareness to conversion. You’ll lead demand generation, digital marketing, content creation, and sales enablement efforts while supporting offline experiences that bring the Deako brand to life in model homes, trade events, and showrooms.
This is a hands-on leadership role ideal for a strategic thinker who’s equally comfortable rolling up their sleeves to execute campaigns, build programs, and drive measurable business results.

Requirements

• 10+ years of progressive experience in B2B marketing, with proven success driving demand generation and pipeline growth.
• Expertise in HubSpot (marketing automation, CRM, analytics).
• Strong grasp of digital marketing tactics—email, paid media, SEO, content, and lead scoring.
• Experience in offline and experiential marketing, including event management, displays, and more.
• Excellent storytelling, writing, and communication skills.
• Ability to thrive in a fast-paced, entrepreneurial environment and lead cross-functional initiatives.

Nice To Haves

• MBA or advanced degree preferred.
• Experience in or knowledge of the home building, IoT, smart home, or connected home industries is a strong plus.

Responsibilities

• Develop and execute B2B marketing strategies that drive qualified leads and measurable pipeline growth.
• Own and optimize outbound lead generation programs, including cold email campaigns, email nurture sequences, and MQL processes.
• Run digital advertising programs (LinkedIn, Meta, Google Ads, etc.) and/or advertising campaign (endemic, programmatic, etc.) focused on awareness and conversion.
• Leverage HubSpot to segment audiences, define & automate campaigns, and analyze performance and use learnings to optimize performance.
• Oversee content strategy and creation across multiple channels—emails, web, collateral, videos, and sales decks.
• Partner with product and sales teams to translate technical features into compelling, benefit-driven messaging.
• Build and maintain thought leadership and industry positioning across the builder and smart home ecosystem through whitepapers, case studies and more.
• Develop sales collateral, presentations, case studies, and competitive positioning materials.
• Create and maintain training material and resources for our trade partners.
• Collaborate with sales leadership to align marketing programs with business goals and target accounts.
• Assist with setting strategy and execution for trade events, industry shows, and local builder events, along with nurturing leads that are generated from the show
• Oversee design, budget and production of product displays, and define/execute on the ideal model home experiences that brings awareness and elevate the Deako brand.
• Partner with sales and operations to ensure cohesive, premium representation across all offline touchpoints.
• Establish clear KPIs for marketing programs and track ROI across digital and offline channels.
• Continuously analyze campaign performance and market trends to inform strategy.
• Manage marketing budget, vendors, and agency relationships efficiently.

Benefits

• Competitive Salary: $160,000-$180,000 annually, commensurate with experience and qualifications.
• Stock Options: Your contribution to Deako’s success is acknowledged with stock options, aligning your interests with company growth.
• Untracked PTO: We believe in work-life balance and trust you to manage your time effectively with untracked paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level