Head of Aftermarket Business

Avidyne•Melbourne, FL

About The Position

Avidyne makes avionics for pilots who care about what’s in their panel. Our aftermarket business spans multiple product lines and a nationwide dealer network, and we're looking for a commercial leader who will own it entirely: sales, marketing, channel strategy, and product positioning. WHAT YOU'LL OWN AS OUR HEAD OF AFTERMARKET BUSINESS Full accountability for aftermarket revenue across all product lines. You'll define how we structure and support our dealer channel, direct marketing investment across customer personas, ensure product positioning reflects what the market actually values, and build the systems that keep sales, marketing, and product strategy working from the same information. WHY AVIDYNE We're a mid-sized company with a serious product lineup and a team that genuinely cares about getting it right. Our tagline is Simply Flying — and that's not marketing speak, it's the design philosophy behind everything we build. Our avionics fly in real airplanes, used by real pilots we know by name, and that keeps the work grounded in a way that's hard to find elsewhere. We have our own fleet of aircraft, including a SR22, fully equipped with our latest avionics, so we can show the world exactly what we build. You'll have meaningful autonomy here, work alongside people who know the industry deeply, and be part of a company that's been in GA long enough to have earned the trust of the pilots and dealers we serve. We offer competitive compensation, as well as standard health, welfare, and retirement benefits. WHAT WE'RE LOOKING FOR 10+ years of commercial experience in a technical aftermarket or channel-driven business, with 5+ years in a role with direct revenue accountability. Proven ability to lead and integrate sales, marketing, and product strategy functions; either in a single role or across sequential leadership positions. Experience managing a multi-tier dealer or distributor channel where the end customer and the fulfillment channel are distinct parties with sometimes competing interests. Track record of building commercial infrastructure (e.g., CRM discipline, pipeline management, channel analytics, marketing measurement) in a business that lacked it. Ability to prioritize ruthlessly: the questions in this role are unlimited; the bandwidth is not. Background in avionics, General Aviation, MRO, aerospace components, or an adjacent regulated hardware market (medical devices, industrial equipment, defense systems). Familiarity with the GA dealer ecosystem — avionics shops, Cirrus service centers, FBOs, distributors — and the dynamics that drive dealer behavior and loyalty. Experience with international market development, including dealer qualification and regulatory/support requirements in LATAM and European markets. Private pilot certificate, A&P License, or other meaningful aviation community involvement; sufficient technical fluency to earn credibility with avionics-savvy customers and dealers. If this sounds like the right fit, we'd love to hear from you.

Requirements

10+ years of commercial experience in a technical aftermarket or channel-driven business, with 5+ years in a role with direct revenue accountability.
Proven ability to lead and integrate sales, marketing, and product strategy functions; either in a single role or across sequential leadership positions.
Experience managing a multi-tier dealer or distributor channel where the end customer and the fulfillment channel are distinct parties with sometimes competing interests.
Track record of building commercial infrastructure (e.g., CRM discipline, pipeline management, channel analytics, marketing measurement) in a business that lacked it.
Ability to prioritize ruthlessly: the questions in this role are unlimited; the bandwidth is not.
Background in avionics, General Aviation, MRO, aerospace components, or an adjacent regulated hardware market (medical devices, industrial equipment, defense systems).
Familiarity with the GA dealer ecosystem — avionics shops, Cirrus service centers, FBOs, distributors — and the dynamics that drive dealer behavior and loyalty.
Experience with international market development, including dealer qualification and regulatory/support requirements in LATAM and European markets.
Private pilot certificate, A&P License, or other meaningful aviation community involvement; sufficient technical fluency to earn credibility with avionics-savvy customers and dealers.

Responsibilities

Full accountability for aftermarket revenue across all product lines.
Define how we structure and support our dealer channel
Direct marketing investment across customer personas
Ensure product positioning reflects what the market actually values
Build the systems that keep sales, marketing, and product strategy working from the same information.