Head Market Development & Advocacy

AstraZeneca•Gaithersburg, MD

About The Position

Introduction At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine. Job Description Advocacy Program: Develop and execute the global advocacy strategy, managing relationships with Key External Experts (KEEs) through the Global COPD Clinical Expert Council and respiratory disease forums. Build advocacy for the IL-33 pathway science across Pulmonology and Immunology communities. Market Development Program: Lead the non-branded market development initiative to transform COPD care delivery. Partner with respiratory authorities, patient advocacy groups, and policy makers to accelerate patient identification, optimize clinical pathways, and expand healthcare system capacity across major global markets. You will collaborate closely with global cross-functional teams and local marketing, digital, medical, and policy leads in T8 markets to ensure seamless strategy execution. Overall Responsibilities of Position Advocacy Developing and implementing the KEE advocacy plan vision, strategy, tactics and operations plan to amplify the brand narrative within the broader healthcare community Partner, in conjunction with the rest of the Global brand team, with the Global COPD Clinical Expert Council and respiratory inflammation disease councils to inform program strategy, develop content and deliver speaker training & speaker events Partnering closely with local marketing company brand advocacy leads to inform the KEE program and support seamless integration into local brand advocacy plans Creating and implementing personalized advocacy plans for identified Global Advocates for the Global Brand team members Market Development Driving the global organization toward a full comprehension of the market development short- and long-term vision for our new asset in COPD Developing the key strategy/tactics/assets in collaboration with identified markets to define the global market development program In partnership with the Market Development Medical Director and policy teams; develop global healthcare change strategy and drive implementation of core deliverables e.g., early identification/screening programs for COPD exacerbations, optimizing clinical pathways and evidence generation Identifying potential vendors for the services included into the platform for the main countries/regions to deliver patient identification Build, develop and co-ordinate global/local teams, bringing together relevant operational/leadership teams to ensure global delivery of the program Define and coordinate the delivery of the brand value proposition and service platform offering to secure a smooth implementation of the program in key markets securing better patient outcomes

Requirements

10+ years experience in healthcare or biopharma industry, with a strong preference for experience in the Respiratory and/or Immunology area
Confirmed experience of engaging with and demonstrating insights from external customers e.g. KEEs, prescribers, payors
Proven success in a global or local role
Confirmed strong influencing skills and collaborator management, including at an Executive Level
Experienced and comfortable working in a matrix environment and capable to adapt to work with different countries and different cultures
Experience to create a positive relationship with third parties as an AZ Ambassador at Board and Executive Committee level
Launch experience and success including experience with building local advocacy and developing market as well as brand share
Bachelor's degree with science expertise as preferred

Nice To Haves

Secondary degree, e.g., MBA, PhD with science expertise

Responsibilities

Developing and implementing the KEE advocacy plan vision, strategy, tactics and operations plan to amplify the brand narrative within the broader healthcare community
Partner, in conjunction with the rest of the Global brand team, with the Global COPD Clinical Expert Council and respiratory inflammation disease councils to inform program strategy, develop content and deliver speaker training & speaker events
Partnering closely with local marketing company brand advocacy leads to inform the KEE program and support seamless integration into local brand advocacy plans
Creating and implementing personalized advocacy plans for identified Global Advocates for the Global Brand team members
Driving the global organization toward a full comprehension of the market development short- and long-term vision for our new asset in COPD
Developing the key strategy/tactics/assets in collaboration with identified markets to define the global market development program
In partnership with the Market Development Medical Director and policy teams; develop global healthcare change strategy and drive implementation of core deliverables e.g., early identification/screening programs for COPD exacerbations, optimizing clinical pathways and evidence generation
Identifying potential vendors for the services included into the platform for the main countries/regions to deliver patient identification
Build, develop and co-ordinate global/local teams, bringing together relevant operational/leadership teams to ensure global delivery of the program
Define and coordinate the delivery of the brand value proposition and service platform offering to secure a smooth implementation of the program in key markets securing better patient outcomes