HCP Global Omnichannel Lead

Opella • Morristown, NJ

8d • $150,000 - $220,000

About The Position

To lead Opella’s HCP global Omnichannel strategy, designing seamless, insight-driven experiences for healthcare professionals across multi and omni-channel, digital and in-person touchpoints. This role defines the global data & omnichannel roadmap, ensuring effective deployment through ‘how to’ playbooks, platforms, segmentation strategies, and capability support to Zones and markets. It plays a critical role in delivering efficient, personalized, and scalable HCP engagement that supports both scientific and commercial objectives. In this role you will report to the HCP Global Commercial Head.

Requirements

• 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
• Proven track record of building global-to-local HCP omnichannel models and proven track record in the clusters such as AMEA, Europe, LATAM, and ASEA.
• Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
• Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent.
• Strong analytical and commercial skills, with comfort driving adoption through influence and training.
• Excellent cross-functional collaboration and change management skills.
• Degree in Marketing, Digital, Business, or related discipline.
• Fluent in English.

Nice To Haves

• Certification or training in omnichannel marketing, CRM systems, or data strategy preferred.

Responsibilities

• Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
• Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
• Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
• Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
• Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
• Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
• Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level