Consultant, Omnichannel Strategy (HCP)

Odaia Intelligence Inc.

1d • $130,000 - $165,000 • Remote

About The Position

ODAIA delivers AI-powered commercial intelligence for life sciences - unifying data, accelerating results, and helping commercial teams deepen engagement to enhance care for providers and patients. ODAIA's AI platform transforms complex data into predictive, personalized insights, enabling commercial leaders to understand their customers, anticipate prescribing behaviors, and make the informed, strategic decisions that bring therapies to patients faster.

Reporting to the Senior Director, Business Acceleration the primary role of the Consultant, Omnichannel Strategy (HCP) is to lead the customer experience with ODAIA’s products from kickoff to renewal.

You will partner closely with commercial, brand, and analytics teams to translate omnichannel performance data into clear recommendations, helping customers optimize campaigns, refine targeting, and demonstrate measurable ROI. The Business Acceleration Partner plays a critical role in embedding Campaign Intelligence into customers’ ongoing decision-making, acting as a trusted advisor who connects data, strategy, and real-world execution.

Requirements

• 4+ years of experience in a client-facing, strategic role within SaaS, analytics, consulting, or technology-driven environments
• Hands-on experience supporting omnichannel marketing, campaign analytics, or commercial strategy within Pharma, Life Sciences, or Healthcare
• Strong ability to interpret complex performance data and translate it into clear recommendations for campaign optimization and media investment
• Experience advising customers on campaign performance, channel effectiveness, and ongoing optimization, not just implementation
• Deep understanding of the North American pharmaceutical marketing ecosystem, including brand teams, analytics, marketing operations, and commercial excellence
• Proven ability to become a trusted strategic partner to customers and customer vendors, (such as agencies, activation partners etc…) influencing decisions across brand, marketing, and analytics stakeholders
• Comfort operating in ambiguous environments where strategies evolve based on real-world results and insights
• Strong storytelling and communication skills, with the ability to present insights to both technical and non-technical audiences
• Analytical mindset with a consultative approach—focused on outcomes, impact, and ROI rather than outputs alone
• Highly collaborative, proactive, and action-oriented, with the ability to balance multiple priorities in a fast-paced environment
• Curious and continuously learning, with a passion for improving how omnichannel strategies are planned, executed, and optimized
• Low ego, high ownership, and motivated to make a meaningful impact for customers and patients alike

Responsibilities

• Serve as a trusted advisor to commercial, brand, and analytics teams by interpreting Campaign Intelligence insights and translating them into clear, actionable recommendations.
• Translate complex outputs into clear narratives and executive-ready insights for senior stakeholders to influence high-level decision-making.
• Consult with customers on campaign performance across all channels, identifying the "what," "why," and "what’s next" behind the data.
• Lead and manage day-to-day campaign strategy, including execution, optimization, and budget actualization in direct partnership with customers.
• Partner with customers to refine omnichannel strategies, ensuring tight alignment between brand objectives, channel mix, and real-world execution.
• Focus on incremental lift and ROI by leading regular performance reviews that demonstrate the impact of omnichannel initiatives.
• Act as the strategic owner of customers’ omnichannel success post-deployment, ensuring Campaign Intelligence is embedded into their ongoing commercial DNA.
• Collaborate across the ecosystem, building deep partnerships with customer agencies, DSPs, and martech vendors to foster a culture of data-driven experimentation.
• Ensure long-term value maximization through continuous education, enablement, and proactive strategic guidance.
• Lead strategic testing and experimentation, recommending ongoing optimizations to targeting strategies, journeys, and media spend based on HCP signals.
• Identify gaps in execution or channel strategy and proactively propose updates to campaigns, experiments, and measurement approaches.
• Collaborate internally with Product and Data Science to surface customer feedback and inform the future roadmap of omnichannel capabilities.
• Support organizational change management by helping customers transition from static, manual reporting to dynamic, insight-led decision-making.
• Provide continuous enablement, ensuring customer teams are equipped to act on performance signals and evolve their marketing maturity.
• Apply strong analytical rigor to drive measurable improvements, contributing to year-over-year growth across high-investment enterprise campaigns.
• Integrate HCP engagement signals and performance data to refine "rep-driven" vs. "non-rep-driven" channel strategies.
• Drive data-driven decision-making by translating observations into actionable improvements for campaign targeting and ad spend

Benefits

• Meaningful stock option grants, immediate medical/dental enrollment, and flexible time off
• WFH flexibility with intentional, high-value in-person collaboration and socials

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees