HCP Experience Lead

argenx

3d•Remote

About The Position

Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multi-dimensional expansion to reach more patients through a rich pipeline of differentiated assets, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, and with the potential to treat patients across dozens of severe autoimmune diseases. We are building a new kind of biotech company, one that maintains its roots as a science-based start-up and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company, our partnerships, our science, and our people, because when we do, we deliver more for patients. As the HCP Experience Lead, you are accountable for the commercial success of VYVGART across multiple indications and Therapeutic Areas (TAs), delivering on the successful launch of our late-stage assets Empasiprubart, Adimanebart, and preparing the organization for future argenx products, across multiple indications and TAs. You will achieve this mission by leading the development and execution of an integrated HCP Commercial engagement strategy, empowering the HCP marketing team and field-facing teams and communities across the argenx ecosystem. Provide key strategic advice to multiple Indication Strategy Teams and may serve as a Commercialization Asset Strategy Lead across multiple TAs. You will be partnering closely with our Development and Global Commercialization Teams to enable successful launches across our long horizon vision.

Requirements

In-depth knowledge of HCP customer journeys and needs, funnel-based customer insights, commercial engagement approach and commercial launch
In-depth knowledge of P&L management for HCP engagement
Fluency in data-driven decision making and ability to translate data & analytics insights into strategic implications and imperatives
In-depth understanding of the intricacies and nuances of complex biologics, medical benefit, and buy-and-bill as it relates to commercial strategy
Strong understanding of best-in-class digital, omnichannel, agile content creation and review, and data & analytics capabilities within and outside of life sciences
Distinctive strategic thinking, problem-solving and analytical skills, with demonstrated ability to adapt to rapidly changing internal and external markets
Embodies our cultural pillars: an innovate mindset, an openness to co-create, passionate about empowering our teams, driven to achieve excellence for our patients and the business, and humility to admit and learn from mistakes
Customer-centric mindset and ability to execute effective engagement and relationship building with external stakeholders
Ability to build relationship with stakeholders across different teams and communities and work collaboratively with cross-functional senior leaders (e.g., Commercial, Medical, Market Access, Science & Medicine, Patient Experience, other global and regional argenx teams)
Strategic vision to continuously drive innovation and elevate customer experience
Ability to rapidly adapt to changes due to internal growth and external market dynamics and adopt agile, innovative ways of working
Strong leadership presence and interpersonal skills with the ability to inspire, influence and motivate teams in a non-hierarchical culture and role model agile ways of working
Flexible to travel based on business needs
BA/BS degree required; advanced degree in a relevant field (MBA, PhD, etc.) preferred
Seasoned Commercial leader in biotech or pharmaceutical industry with a minimum of 15 years of total industry experience, inclusive of 5-7 years of senior leadership experience
Extensive experience with commercial customer engagement strategy and execution, including the P&L
Direct experience with complex biologics, medical benefit, and the buy-and-bill model
Extensive experience in product launch, preferably in rare diseases
Track record of effectively and compliantly leading cross-functional teams in a matrix organization with a variety of clinical, technical, and business backgrounds
Track record of successfully working in cross-functional senior-level teams with a diverse set of expertise to jointly drive strategic initiatives
Experience in leading a rapidly-scaling and evolving organization
Experience in managing strategic partnerships and relationships with national and regional stakeholders

Responsibilities

Drive the development and execution of an integrated HCP Commercial engagement strategy across the VYVGART portfolio in the US
Responsible for the delivery of end-to-end personalized customer journeys for all HCP community stakeholders to drive HCP awareness and adoption
Accountable for local markets and US commercial performance of VYVGART measured by VYVGART revenue as well as holistic patient impact across the entire patient journey, from appropriate diagnosis, treatment decision, treatment fulfillment, to adherence and disease management
Responsible for the development and deployment of fit-for-purpose personal and non-personal channels, enabled by digital and omnichannel capabilities and data-driven insights, across indications, therapeutic areas and US geographies
Accountable for coaching and supporting various integrated Indication Strategy Teams (ISTs) all working to deliver on performance of VYVGART in-line indications and future launches with specific TA focus (e.g., neurology, rheumatology). The Indication Strategy Team (IST) is a team of senior, cross-functional strategic leaders (across HCP Commercial Marketing, Field, Market Access, Science & Medicine, Consumer Marketing, PSP(Patient Support Programs)) empowered to make indication-level strategic decisions. Providing support or at times leading an IST. The IST is responsible for proving an integrated TA-level perspective, facilitating and mediating discussion, identifying when a broader perspective (e.g., US LT) is required, and making a decision in rare cases when the Team cannot align
Partners closely with our Digital Team (DT) and relevant stakeholders to provide strategic leadership to elevate our Digital Roadmap and Capabilities
Ensure customer-centricity throughout the VYVGART US Commercial strategy and execution by elevating the medical community stakeholder voice to the US LT
Co-create a seamless HCP sales and marketing strategy, imperatives and tactics with Strategic Business Leads from local markets and HCP Commercial Marketing Indication Leads
Create and maintain a single identity of VYVGART to customers through consistent messaging, product positioning, and commercial engagement
Elevate best engagement practices from local markets into US-wide sales capabilities, and provide targeted coaching, guidance, and intervention when needed
Define differentiated omnichannel HCP sales and marketing engagement approach building on holistic customer insights, agile content creation and review (e.g., modular content), and digital / omnichannel engines
Enable seamless coordination of strategy execution across indication, TA, and field teams by providing timely guidance, coaching and thought partnership
Ensure appropriate resourcing for HCP engagement by working together with other US LT members (e.g., Science & Medicine, Market Access, Patient Experience) to allocate resources across Commercial, Medical, Access and Patient for each indication and VYVGART overall
Lead and inspire a cross-functional HCP Experience team, including HCP Commercial marketing, sales, TLLs (Thought Leader Liaisons) and digital / omnichannel expert partners by providing strategic direction and oversight
Foster and support strategic partnerships with various stakeholders to enhance customer engagement capability and effectiveness
Define core performance metrics that align with US organizational strategic goals and priorities for different teams and communities within HCP Experience, and provide oversight and intervention for organizational performance against the metrics
Define strategic vision of the next generation of Digital, Omnichannel and other innovative capabilities to support seamless HCP journeys in personal and non-personal channels, build differentiated competitive advantage for argenx US
Champion deployment of new capabilities and argenx ways of working within HCP Experience teams and across the entire US organization
Attract, coach, develop and retain a wide range of customer-facing and non-customer facing roles, including roles who are part of HCP Experience and roles who have dotted-line reporting relationship