Director, HCP Marketing

Immunome, Inc.•Bothell, WA

8h•$198,000 - $252,000

About The Position

Immunome is seeking a highly experienced and strategic HCP Personal Promotions Marketing Lead to lead the U.S. HCP promotional strategy and drive best-in-class field/personal execution for Varegacestat. This role serves as the primary architect of the brand’s HCP clinical narrative—shaping positioning and claims strategy to enable high-quality, compliant HCP engagement. Reporting to the Marketing Brand Lead, this leader will spearhead development of HCP promotional messaging and campaigns, lead creation of field-facing resources, and partner closely with Sales, Sales Training, Medical, Market Development, Legal, Regulatory, and Commercial Operations to deliver launch readiness and sustained field adoption and execution. Success in this role requires deep commercialization expertise in oncology, strong field acumen, and an ability to operate effectively in an entrepreneurial biotech environment.

Requirements

Bachelor’s degree required; Advanced degree (e.g., PharmD, MBA) preferred
A minimum of 10 years of experience in pharmaceutical, biotech, or healthcare marketing, with a strong focus on HCP marketing
Oncology launch experience required
Proven track record translating clinical data into compelling, compliant promotional narratives, messaging frameworks, and creative direction
Strong understanding of MLR/PRC processes, claims substantiation, and OPDP regulations
Demonstrated ability to thrive in a fast-paced biotech environment
Ability to travel ≥30%, including occasional weekends
Deep knowledge of U.S. HCP promotion and field sales dynamics, including the realities of call execution and the drivers of field adoption
Ability to build clear, differentiated messaging and equip the field with tools that are clinically credible, customer-relevant, and compliant
Strong analytical and problem-solving skills, with the ability to leverage market research and performance data to inform decisions and optimize impact
Strong project management and operational execution skills; able to manage multiple workstreams and launch-critical deadlines in a fast-paced environment
Excellent communication, storytelling, and presentation skills—able to simplify complex clinical information for varied audiences
Experience managing agencies/vendors, budgets, and complex project plans with strong operational rigor and attention to detail
Strong cross-functional leadership skills, including the ability to influence without authority and effectively mentor and develop junior marketers

Nice To Haves

Advanced degree (e.g., PharmD, MBA) preferred
Oncology sales experience preferred

Responsibilities

HCP Promotional Strategy and Core Messaging Development
Lead the U.S. HCP promotional strategy for Varegacestat, ensuring alignment to overall brand strategy and evolving market dynamics
Develop and maintain HCP positioning, core narrative, messaging architecture, and claims strategy grounded in customer insights and clinical evidence
Translate market research, competitive intelligence, and field feedback into clear, actionable strategic briefs that guide creative development and promotional execution
Define success metrics for HCP promotion (e.g., message pull-through, call effectiveness, material utilization) and drive continuous improvement based on performance insights
Personal Marketing Tactical Development and Execution
Lead development of the unbranded DSE plan to build pre-launch market readiness
Lead development of personal promotion assets and field resources to enable high-impact engagements
Drive end-to-end execution from concept through approval, production, and deployment—ensuring high quality, on-time delivery, and practical usability in the field
Partner with MLR/PRC to ensure materials are compliant, accurate, balanced, and consistent with FDA regulations, OPDP expectations, and Immunome standards
Field Stewardship
Lead the field advisory committee and translate learnings into improvements across messaging, materials, and execution
Partner with Sales and Sales Training to build launch and ongoing training that reinforces the brand story, clinical narrative, and compliant message delivery
Collaborate with the Market Development team to analyze and synthesize market insights and drive education effectiveness through KOL engagement and partnership
Brand Leadership and Operational Excellence
Collaborate with all HCP marketing channel leads to ensure HCP promotion strategy and messaging are consistently executed across marketing executions
Support the Brand Lead in annual brand planning, including objectives, priorities, and launch-critical milestones
Own HCP personal promotion budgets, timelines, and scope of work; drive disciplined project management and clear accountability across internal and external teams