GTM Engineer - Demand Generation

HackerRank•Santa Clara, CA

2d•$120,000 - $150,000

About The Position

HackerRank helps thousands of companies like OpenAI, NVIDIA, Mercedes and Amazon hire developers based on their skills vs. pedigree, and also nurtures a community of millions of developers to upskill themselves to become next-gen developers. The people at HackerRank care deeply about their work and have an extremely intense work ethic. In many companies, speed & quality is a tradeoff. At HackerRank, it’s not -- we expect you to ship in about half the time that most competent people think is possible while maintaining a standard of quality you’d proudly sign your name on. The only way to make this happen is if you truly love your craft and are deeply committed to growth. About the role The Growth Marketing team is the engine behind pipeline acceleration at HackerRank. We operate at the intersection of creativity, analytics, and automation, managing paid channels, orchestrating ABM plays, and optimizing every touchpoint that turns interest into opportunity. As the team responsible for bringing in qualified leads and nurturing them across the funnel, we directly impact revenue and go-to-market success. As our Demand-focused GTM Engineer, you’ll be the driving force that turns marketing strategy into pipeline. You will own the day-to-day execution of multi-channel demand programs including paid social, ABM plays, email nurture, and direct mail while managing budgets, creative assets, and stakeholders. You’ll analyze campaign data, optimize performance, and scale efforts to maximize impact. If juggling timelines, audience lists, and bid strategies is your wheelhouse, this is your chance to help HackerRank hit the next level of growth.

Requirements

Connects strategy with hands‑on execution across channels and tools.
Passionate about data, testing, and finding signal in the noise.
Proven track record driving pipeline growth through high‑performing ABM programs.
You bring 5+ years in B2B demand generation or growth marketing (agency or SaaS).
Hands‑on with LinkedIn Ads and at least one more paid platform (Meta, Reddit, etc.).
Experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results.
Fluent with CRM and marketing automation (e.g., Salesforce, HubSpot).
Strong in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.).
Skilled at conversion tracking and syncing audience segments (Tag Manager, Analytics events, etc.).
Familiar with low‑code and automation tools such as Clay, Make, N8N, or Zapier.

Nice To Haves

Experience with APIs, webhooks, dashboarding, or ETL.
You bring light creative skills with tools like Figma or Canva.
Have copywriting chops to iterate messaging and improve campaign performance.

Responsibilities

Execute and optimize full-funnel demand generation programs across paid media and owned channels.
Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies.
Drive ABM campaigns (1:Many, 1:Few, and 1:1), collaborating with SDRs, design, and content to engage key accounts.
Run diagnostics across GTM funnel systems, report on campaign performance, and implement A/B and multivariate tests.
Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed.

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