Demand Generation Strategist

HP•Fort Collins, CO

About The Position

Demand Generation Strategist Description - The Demand Strategist develops data-driven campaign strategies that align with commercial business priorities, orchestrating integrated programs that create, nurture, and convert demand. This senior individual contributor partners closely with WW and category HPS & ACS leads, thought leadership, comms, & creator/influencer teams; sales, growth marketing, and digital activation to ensure programs deliver measurable business outcomes across acquisition, retention, and expansion. Key Responsibilities Own demand strategy for assigned business priorities, from audience definition through campaign execution and performance optimization. Emphasis on ACS portfolio growth including alignment to pan-HP and related vertical growth segments like AEC and PD&M. Translate BU growth objectives into full-funnel marketing plans, integrating digital, content, and channel tactics, leveraging owned, earned and paid activations. Serve as SME for business relevant competitive strategies and GTM opportunities across commercial RTMs. Maintain expertise in critical markets like AEC and PD&M, as well as key indirect channel growth segments to ensure tight connectivity of business strategy to marketing plans. Collaborate w/ peers in Store, Enterprise and Channels to develop a unified "One HP" GTM strategy, ensuring proper marketing coverage across RTM strategies while limiting overlap in investment plans. Partner with Growth Marketing and Marketing Program leads to ensure data-driven optimization and ongoing experiment learning loops. Represent marketing in alignment meetings with Sales, Marketing, Alliances, and Channel leadership. Contribute to global campaign planning and share insights on performance and best practices w/ WW & market peers. Define journeys and messaging in partnership with content and CX teams. Support strategic prioritization in commercial influencer strategies Track and communicate performance against funnel targets. The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience. Benefits: HP offers a comprehensive benefits package for this position, including: Health insurance Dental insurance Vision insurance Long term/short term disability insurance Employee assistance program Flexible spending account Life insurance Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure 11 paid holidays Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/]) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Job - Marketing Schedule - Full time Shift - No shift premium (United States of America) Travel - Not Specified Relocation - No Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "

Responsibilities

Own demand strategy for assigned business priorities, from audience definition through campaign execution and performance optimization.
Emphasis on ACS portfolio growth including alignment to pan-HP and related vertical growth segments like AEC and PD&M.
Translate BU growth objectives into full-funnel marketing plans, integrating digital, content, and channel tactics, leveraging owned, earned and paid activations.
Serve as SME for business relevant competitive strategies and GTM opportunities across commercial RTMs.
Maintain expertise in critical markets like AEC and PD&M, as well as key indirect channel growth segments to ensure tight connectivity of business strategy to marketing plans.
Collaborate w/ peers in Store, Enterprise and Channels to develop a unified "One HP" GTM strategy, ensuring proper marketing coverage across RTM strategies while limiting overlap in investment plans.
Partner with Growth Marketing and Marketing Program leads to ensure data-driven optimization and ongoing experiment learning loops.
Represent marketing in alignment meetings with Sales, Marketing, Alliances, and Channel leadership.
Contribute to global campaign planning and share insights on performance and best practices w/ WW & market peers.
Define journeys and messaging in partnership with content and CX teams.
Support strategic prioritization in commercial influencer strategies
Track and communicate performance against funnel targets.