GTM Enablement Manager

Conservice • Salt Lake City, UT

1d

About The Position

The GTM Enablement Manager drives the readiness, effectiveness, and continuous
development of our go-to-market (GTM) teams across Sales, Account Management,
and Customer Success. Reporting to the VP of Revenue Operations, this role
ensures that every customer-facing team member has the knowledge, tools, and
process fluency to execute consistently, confidently, and in alignment with
company goals.

The ideal candidate blends strategic enablement design with hands-on execution,
thriving at the intersection of content, process, and performance. They will
collaborate closely with Product Marketing, RevOps Systems, and GTM leadership
to translate strategy into field excellence.

Requirements

• 5+ years of experience in GTM enablement, sales operations, or field leadership within a B2B recurring revenue environment.
• Demonstrated success designing and delivering impactful training or onboarding programs.
• Deep understanding of SaaS or services sales motions, sales methodologies, and pipeline management.
• Proficiency with Salesforce and other common GTM systems: Outreach/SalesLoft, LinkedIn Sales Navigator, etc
• Strong communication, facilitation, and cross-functional alignment skills.

Nice To Haves

• Experience supporting Account Management or Customer Success teams in addition to Sales.
• Background in Product Marketing or Sales Operations.
• Exposure to adult learning principles and learning management systems.
• Strong analytical mindset; comfortable leveraging performance data to shape enablement priorities.

Responsibilities

• Partner with the VP of RevOps and GTM leadership to define the enablement roadmap across the customer lifecycle.
• Align enablement programs with business goals (pipeline generation, conversion, retention, expansion).
• Translate Product Marketing messaging and product updates into actionable field guidance.
• Act as the connective tissue between Product, Marketing, Sales, and Customer Success to ensure message consistency.
• Design and deliver structured onboarding programs that reduce time-to-productivity for new hires.
• Build certification programs for core GTM competencies (e.g., discovery, negotiation, Salesforce hygiene, pricing process).
• Coordinate learning paths by role (AE, AM, CSM, SDR) with clear milestones and measurable outcomes.
• Develop and maintain sales playbooks, process guides, and talk tracks across the funnel.
• Partner with Product Marketing to integrate messaging frameworks, persona insights, and case studies into practical sales applications.
• Own the internal enablement hub (e.g., Highspot, Guru, or Knowledge Base) ensuring discoverability and currency of all enablement assets.
• Monitor adoption of GTM tools (Salesforce, Scratchpad, Outreach, Gong) and embed process reinforcement into daily workflows.
• Analyze behavioral and performance data in partnership with RevOps BI to identify gaps and prioritize training initiatives.
• Partner with frontline managers to reinforce enablement through coaching and pipeline reviews.
• Work closely with the RevOps GTM Systems and BI pillars to link enablement to measurable outcomes (conversion rates, cycle time, quota attainment).
• Provide structured feedback loops to Product Marketing and GTM leadership on what’s resonating with the field and where messaging or process needs refinement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed