GTM Enablement Lead

Kustomer • New York, NY

3d

About The Position

The GTM Enablement Lead will be a key member of the Revenue Operations and broader go-to-market team, responsible for building and scaling a world-class enablement function that empowers our Sales and Post-Sales teams to succeed. GTM Enablement plays a critical role in improving sales productivity, driving revenue growth, and improving customer acquisition and retention. You will work closely with Sales, Customer Success, Marketing, Product, Product Marketing, Partnerships, and Support to design and implement comprehensive training and enablement including GTM new hire onboarding, on-going skills, process and product training and coaching while also contributing to content development. You will be responsible for global enablement and act in a player/coach role for technical enablement.
This highly collaborative, strategic, and action-oriented leader will ensure our customer-facing teams have the knowledge and skills needed to achieve their goals, driving measurable impact across the full customer journey.

Requirements

• A passionate GTM Enablement lead with a proven track record of building a GTM Enablement function and improving team performance through impactful, scalable programs.
• Highly strategic yet hands-on, with the ability to both build and operate enablement programs.
• Data-driven and outcomes-focused — you measure success by business impact, not just activity.
• A strong cross-functional collaborator who builds trusted partnerships across Sales, Success, Marketing, Product, and RevOps.
• Comfortable working in a fast-paced, evolving environment with multiple priorities.
• Proven experience using AI-based training tools, sales intelligence platforms (e.g., Gong, Clari), and other technology to enhance GTM effectiveness.

Responsibilities

• Develop enablement programs to strengthen the core competencies and skills of Sales and Post-Sales teams.
• Collaborate with cross-functional leaders (Sales, Cx, Marketing, Product, PMM and Ops) to prioritize and implement enablement initiatives.
• Design and deliver ongoing training programs on our sales and post-sales processes, value proposition, and methodology, providing continuous coaching to drive performance improvements.
• Build and own onboarding and certification programs to ensure all new GTM team members are ramped quickly and effectively on how to sell and support Kustomer.
• Create and manage engaging training content for both live delivery and placement in our LMS, partnering cross-functionally with Product, Product Marketing, Solutions Consulting, and Marketing.
• Leverage AI tools and technologies to enhance GTM programs, including content personalization, sales enablement automation, data-driven coaching, and performance insights.
• Collaborate with Product Marketing on enablement initiatives that support new product launches, product positioning, and value messaging.
• Partner with Marketing and PMM to develop and train on GTM content including presentations, playbooks and case studies— ensuring materials are up-to-date, aligned with buyer needs, and optimized to support each stage of the sales and post sales process.
• Assist in planning and executing on major GTM events including our annual company kickoff and team offsites.
• Build, lead, and develop a high-performing global enablement team focused on delivering measurable impact.
• Foster a culture of continuous learning and professional growth across all GTM teams.

Benefits

• Kustomer offers an array of benefits including competitive salaries and stock options.
• In the U.S. we offer 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy; in the UK we also offer pension, supplemental health insurance and other perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 251-500 employees