GTC Digital & Business Analyst

Centennial Bank•Amarillo, TX

About The Position

The GoldStar Trust Company (GTC) Digital and Business Analyst uses analytics to deliver actionable insights and support data driven decisions across the company. Oversees GoldStar's digital marketing including web properties and online user experience. Responsible for driving process innovation through technology, including automation.

Requirements

Broad knowledge of such fields as accounting, marketing, business administration, finance, etc.
Equivalent to a four year college degree, plus 5 years related experience and/or training, and 2 years related management experience, or equivalent combination of education and experience.
Ability to read and understand simple instructions, short correspondence, notes, letters and memos; ability to write simple correspondence.
ability to read and understand documents such as policy manuals, safety rules, operating and maintenance instructions, and procedure manuals; ability to write routine reports and correspondence.
ability to effectively communicate information and respond to questions in person-to-person and small group situations with customers, clients, general public and other employees of the organization.
ability to read, analyze, and understand general business/company related articles and professional journals; ability to speak effectively before groups of customers or employees.
ability to write reports, business correspondence, and policy/procedure manuals; ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
ability to read, analyze, and understand common scientific and technical journals, financial reports, and legal documents; ability to respond to complex or difficult inquiries or complaints from customers, regulatory agencies, or members of the business community.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts such as fractions, ratios, and proportions to practical situations.
Ability to solve practical problems and deal with a variety of known variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, or diagram formats.
Must have the ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, or government regulations;
Must have the ability to write reports, business correspondence, and procedure manuals;
Must have the ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public; in both written and oral form.
Must have the ability to apply advanced mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory and factor analysis;
Must have the ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with abstract and concrete variables;
Must be proficient in Microsoft Office, spreadsheets, accounting software, general ledger, accounts receivable, accounts payable, internet, and e-mail.

Nice To Haves

Must have the ability to analyze and test digital marketing campaigns in real time and provide reporting on the effectiveness of methods and tools;
Must be knowledgeable of SEO/SEM methods and metrics;
Must have creative thinking capabilities that include an interest to learn and adopt innovative technologies;
Must be a steward of the culture and core values and leads by example;
Must have strong leadership, training, coaching and mentoring skills;
Must be able to collaborate with internal teams to optimize user experience across digital channels;

Responsibilities

Works with GoldStar Management, Sales, and Operations to define data sources and measurement methods.
Develops governance and processes for establishing business data needs and definitions.
Ensures the accuracy of data to be measured.
Creates predictive models using established data sources.
Creates and manage KPI-driven dashboards to be used across the enterprise.
Establishes data warehouse management processes with HSB Data Services team.
Provides Business Development and Operations with actionable insights into employee performance, process efficiency, quality, partner activity/value, and industry trends.
Creates and manages content for digital properties based upon defined business needs.
Establishes methods for effective digital outreach to customers, clients, and prospects.
Works with technology and marketing partners to support strategic initiatives that deliver well defined customer interactions for all internal and external customers.
Develops effective digital marketing methods for GoldStar products and services.
Creates internal content and visuals that drive understanding of Operational, Business Development, and Management goals.
Ensures cross-device compatibility of digital content.
Works with HSB Marketing to maximize efficiencies and ensure best practices are observed for GTC content.
Continuously researches new technologies and determine applicability to GoldStar.
Develops a process innovation roadmap that includes initiatives like CRM, automation, system enhancements, 3rd party add-ons, in partnership with Business Development and Operations.
Works with Management to ensure proper prioritization of initiatives.
Completes required Annual BSA/AML training and other compliance training as assigned.
The ability to work in a constant state of alertness and in a safe manner.
Perform any other related duties as required or assigned.