Growth Marketing Manager

Benevity

1d•Hybrid

About The Position

Benevity is hiring a Growth Marketing Manager to own paid media and organic discovery as a connected growth engine, with a strong focus on account-based marketing (ABM) and strategic accounts. This role will report to the Sr. Manager, Digital Marketing on Benevity’s Growth Marketing team. This role is responsible for building awareness with Tier 1 and Tier 2 target accounts, capturing intent signals, and influencing pipeline through integrated paid media, SEO, AEO and GEO strategies. This role is ideal for a hands-on marketer who wants to learn fast, test aggressively and grow into broader ownership, while partnering closely with sales, product marketing, marketing ops and ABM stakeholders.

Requirements

3–5 years of experience in growth, performance or digital marketing
Hands-on experience managing paid media campaigns
Working knowledge of SEO fundamentals
Strong analytical and problem-solving skills
Comfort working with performance data and dashboards
Ability to communicate clearly about what’s working and what’s not
Exposure to long sales cycles and account-based marketing
Ideal tech stack experience: HubSpot, 6Sense, Google Ads, Google Search Console, LinkedIn Ads, YouTube, Semrush, Hockeystack

Responsibilities

Plan, execute, and optimize paid media programs across: Paid search, Paid social (especially LinkedIn), Retargeting
Prioritize Tier 1 and Tier 2 target accounts and high-intent audiences
Balance awareness, intent capture, and efficiency across long sales cycles
Monitor performance daily and proactively course-correct inefficiencies
Partner with sales and ops to improve lead quality and pipeline influence
Support and execute organic discovery strategy, including: SEO fundamentals, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
Optimize content to answer buyer questions clearly and accurately
Help ensure Benevity appears favorably in AI-powered search experiences
Partner with content and product marketing to structure content for authority and trust
Identify keyword gaps and provide recommendations for new, high-authority content
Track performance against baselines and identify trends over time
Measure success beyond traffic and CPL, including: Qualified leads, Pipeline influence, Account warming signals
Contribute to dashboards and reporting in HubSpot
Turn insights into clear, actionable recommendations and drive follow-through on next steps
Run structured experiments to identify what works and why
Test new: Audiences, Ad formats, Content structures, Messaging hypotheses
Use winning insights to drive core strategy while maintaining testing momentum
Help evolve strategy toward an 80/20 performance-to-experimentation model
Work closely with: Demand Gen/ABM team on campaign strategy and execution, Sales and BDR teams on account priorities and feedback, Marketing Ops on attribution, tracking and data quality
Communicate clearly when inputs or alignment are missing