Growth Marketing Manager

Pave•San Francisco, CA

63d•$136,000 - $168,000

About The Position

The Revenue pillar of Pave includes our Customer Success, Marketing, Partnerships, Revenue Operations, Sales, and Strategy teams. This community drives business growth and ensures every Pave client achieves transformative results with compensation intelligence. Our go-to-market engine operates at the intersection of strategy and execution, moving prospects from initial discovery to scaled implementation across enterprise organizations. The sales team partners closely with compensation leaders to identify strategic opportunities, while customer success ensures clients maximize ROI through our complete platform suite - from benchmarking and band creation to merit cycles and total rewards communication. The rev ops team optimizes our entire client lifecycle using data-driven insights, while marketing translates complex compensation challenges into clear value propositions. Our partnerships team expands Pave's ecosystem reach through strategic HRIS and financial system integrations. Over the next year, our focus centers on accelerating growth in the enterprise segments while deepening client relationships through expanded use cases. We're seeking revenue professionals who are passionate about solving complex compensation challenges and driving measurable business impact for the world's most innovative companies. You'll be part of a small but mighty marketing team that's scaling rapidly alongside the business. We're looking for a Growth Marketing Manager who can dig into the data, find a gap, and build a plan to drive what's next. You'll be an architect of campaigns that target key personas within the accounts that matter to make Pave a "must have" in their HR tech stack. You'll experiment with different motions to drive new leads, and turn free product users into customer champions. You won't wait for new products to launch; you create demand by telling the right story, at the right time, across all the right channels.

Requirements

4-6 years of experience in growth marketing, demand generation, or performance marketing at a B2B SaaS or technology company
Strong analytical skills with experience using marketing analytics platforms and CRM systems (Salesforce preferred), able to track campaigns from lead to revenue
Understanding of B2B buyer journeys, lead scoring, and how to create smooth handoffs between marketing and sales
Hands-on experience with marketing automation, webinar, ABM, and outbound platforms
Self-starter who can manage multiple campaigns, work with cross-functional teams, and deliver results in a fast-paced environment
Clear communicator who can present campaign performance and pipeline impact to sales leaders and executives

Nice To Haves

Experience with both product-led and sales-led growth motions preferred

Responsibilities

Launch integrated campaigns targeting key buyers, building full-funnel motions across paid social, content syndication, and partnerships that deliver qualified leads and drive long-term pipeline growth
Launch tiered account-based marketing programs (1:1, 1:few, 1:many) that break into and progress opportunities with high-value accounts
Build and scale a high-performing webinar program that showcases customers, partners, and thought leadership while generating qualified opportunities for the sales team
Partner with Marketing Ops and Revenue Ops to deliver campaign reporting, track pipeline contribution, and measure success against key metrics
Equip SDRs and Sales with campaign assets, outbound personas and messaging, and alignment to in-flight campaigns to maximize conversion rates and sales efficiency
Identify and evaluate new growth channels and assets, running experiments to test viability before scaling successful initiatives