Growth Marketing Manager

Twilio

2d • Remote

About The Position

This position is needed to drive revenue growth through data-led and AI-driven onboarding and activation campaigns. You’ll work with Marketing, Ops, and Analytics teams to execute and optimize programs across email, in-app, and other channels. This role uses customer insights to inform lifecycle transitions, run experiments, and create a seamless experience that fuels customer activation and revenue growth.

Requirements

• 5+ years in growth marketing, with a focus on onboarding, cross-sell, upsell, and program management in a SaaS environment.
• Comfortable using AI for execution across the campaign production process.
• Hands-on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus.
• Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals.
• Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities.
• Preference for individuals who are skilled in writing persuasive sales copy and leveraging behavioral and psychological principles to drive engagement and conversion.
• Strong data-driven mindset, with a genuine interest in analyzing performance data, building pivot tables, and uncovering actionable insights.
• Ability to independently analyze data, surface insights, and identify actions.
• Skilled in managing complex, multi-team projects with precision and clarity.
• Excellent communicator and collaborator across cross-functional teams.

Nice To Haves

• Prior experience in Growth marketing and lifecycle functions in a SaaS setup (preferably with B2C orientation) will be given preference
• Salesforce, SQL, Looker/Tableau experience
• Technical background with ability to self-serve analytics, understand KPIs and experiment reports
• Past experience with Sendgrid or a similar subscription-based platform is a good qualification.

Responsibilities

• Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand.
• Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle.
• Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels.
• Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives.
• Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities.
• Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments.
• Design and run experiments to test and refine onboarding and activation strategies.
• Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools.
• Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.

Benefits

• Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.
• Offerings vary by location.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees