Growth Marketing Manager

Meta • New York, NY

32d

About The Position

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.

Requirements

• Bachelor's degree (or foreign degree equivalent) in Marketing, or a related field and 2 years of experience in the job offered or a related occupation
• Experience must include 2 years of experience in the following:
• Email, display advertising, onsite merchandising, content marketing, and digital video campaign management
• A/B testing and lift measurement for campaign performance evaluation
• Cross-functional campaign execution with engineering, data science, sales, product, and creative teams
• Digital advertising platforms and campaign management tools
• SQL for querying and analyzing marketing and customer datasets
• Customer lifecycle management processes and systems

Responsibilities

• Drive go-to-market by planning, executing and scaling growth marketing campaigns to help connect Meta’s advertisers with Sales and other similar offers, to facilitate adopting advertising best practices.
• Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches.
• Working with quantitative and qualitative data teams to deeply understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement.
• Design and implement test plans to understand drivers of conversion and revenue.
• Collaborate with cross-functional teams to define requirements, scope, deliverables and goals.
• Owning quarterly goals across relevant KPIs and drive expected QoQ growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level