Growth, Marketing Manager
About The Position
TIME is a global media brand built on decades of unparalleled trust and authority. Having celebrated our centennial this year, we continue to evolve as a brand at a juncture of innovation and transformation. Our core purpose is to tell stories to a global audience across our unique platforms. We are looking for changemakers from all backgrounds and walks-of-life, who embody TIME’s core values as well as our mission of informing, connecting, and engaging the world. If you’re ready to take your next step with a 100+ year-old startup, read more about this opportunity below. Keep scrolling for additional information about TIME. The Role: We are seeking an innovative and results-driven Growth Marketing Manager to join our team. This individual will play a pivotal role in driving revenue for our accolades/list entries, newsletter readership, and to-be-developed digital consumer products. The ideal candidate will possess a strong background in digital marketing, a proven track record in data-driven user acquisition, retention, and loyalty, and a passion for AI and new technologies.
Requirements
- 3-5 years of experience in growth marketing, digital marketing, or a related role, preferably within the media or consumer products industry.
- Proven experience in user acquisition, retention, and loyalty strategies particularly for games, newsletters, or accolade (list) entry.
- Strong analytical skills with a track record of using data to drive decision-making and optimize campaigns.
- Excellent communication and collaboration skills, with the ability to thrive in a team environment.
- Proficient with digital marketing tools, A/B testing, acquisition analytics and ad fraud detection.
- Up-to-date understanding of mobile performance marketing, trends, and best practices.
- Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, Conversion Rate Optimization (CRO), and SEO.
- Self-starter who thrives in a fast-paced environment, with the flexibility and adaptability to manage multiple priorities and evolving goals.
Responsibilities
- Revenue Generation: Drive revenue for Accolades, newsletters, and new digital consumer products through effective marketing strategies including Games and Site Registration.
- Market Research: Conduct thorough market analysis to identify trends, consumer behavior, and the competitive landscape to inform product development and marketing initiatives.
- Strategy Development: Create and implement comprehensive growth and digital marketing strategies for new consumer products, focused on acquisition, retention, and loyalty, and fully aligned with overall brand and business objectives.
- Campaign Development: Design, implement, track, and optimize digital campaigns, integrating AI to enhance performance and measure success.
- User Acquisition: Design and execute campaigns to drive user acquisition through multiple channels, including social media, email marketing, SEO, content marketing, paid advertising, and non-traditional tactics.
- Engagement and Retention: Create strategies to improve user engagement and retention across digital products, including optimizing site registration processes and crafting compelling content.
- Collaboration: Partner with cross-functional internal teams, including product development, editorial, consumer marketing, ad tech, and design, to ensure cohesive messaging and successful product launches. Collaborate with external marketing partners to improve marketing materials and increase take rates.
- Performance Analysis: Monitor, analyze, and report on marketing campaign performance, leveraging data-driven insights to optimize strategies and achieve growth targets.
- Optimization: Optimize landing pages and user funnels, demonstrating skills in experimentation and knowledge of growth loops. You will A/B test and iterate on winning formulas to improve performance.
- Innovation: Stay abreast of industry trends and emerging technologies to identify new opportunities for growth and innovation in digital consumer products. Exploration of AI tools required.
Benefits
- Medical, vision, dental insurance
- Over 4 weeks of paid time off, in addition to paid company holidays (plus a culture that supports and encourages time to actually be taken!)
- 401k with a generous company match
- 12+ weeks paid parental leave
- Mentorship and community engagement experiences
- Free print subscription to TIME Magazine
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
