About The Position
We are looking for a Growth Marketing Manager to own and scale Bluff’s player acquisition channels. This role is responsible for identifying, testing, and scaling growth opportunities across influencers, affiliates, SEO, and emerging channels. You will operate with a strong experimental mindset, continuously testing new ideas, measuring performance, and doubling down on what works. This is not a traditional “marketing ops” role. You are a growth operator, focused on driving efficient user acquisition and building scalable channels that deliver long-term value.
Requirements
- 3–6 years in growth marketing, performance marketing, or acquisition roles
- Experience with:
- Influencer marketing
- Affiliate marketing
- SEO or organic growth
- Strong analytical mindset (comfortable with data, Excel/Sheets required; SQL a plus)
- Deep understanding of acquisition metrics (CAC, LTV, ROI)
- Experience running experiments and scaling channels
- Ability to operate across multiple channels simultaneously
- Self-starter who thrives in ambiguity and moves quickly
- Highly commercial mindset > focused on ROI and efficiency
- Curious and experimental > constantly testing new ideas
- Scrappy operator > finds ways to win without relying on large budgets
Nice To Haves
- Experience in iGaming, crypto, gaming, or similar industries is a plus
Responsibilities
- Channel Development & Ownership
- Identify, build, and scale acquisition channels, including:
- Influencers / creators
- Affiliates
- SEO / organic search
- Community platforms (eg. Telegram, Discord, Reddit)
- Continuously explore and test new growth opportunities across emerging channels
- Influencer & Creator Strategy
- Develop a more efficient approach to influencer marketing:
- Identify undervalued creators and performance-driven partnerships
- Structure deals focused on ROI, not vanity metrics
- Test alternative models, including:
- Micro-influencers
- Performance-based partnerships
- AI-generated or virtual influencers
- Experimentation & Scaling
- Run rapid tests across:
- Channels
- Creatives
- Messaging
- Measure and optimize for:
- CAC
- LTV
- Payback period
- Scale channels that demonstrate strong unit economics, and quickly cut those that don’t
- SEO & Organic Growth
- Develop and execute SEO strategy:
- Content development
- Backlink strategy
- Technical optimization
- Drive sustainable, long-term organic acquisition
- Analytics & Performance
- Track and report on performance across all acquisition channels
- Build a clear view of:
- Channel-level ROI
- Player quality by source
- Work closely with Lifecycle Growth Manager to ensure alignment on player value and retention
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
