Growth Marketing Manager (E-Commerce, Apparel & Merchandise)
About The Position
We are seeking a Growth Marketing Manager to drive performance across our e-commerce brands and merchandise programs, with an initial focus on Nupe Mall™, a leading brand in collegiate fraternity and Greek life merchandise. This role is responsible for planning and executing campaigns, managing external partners, analyzing performance, and driving ongoing optimization to support revenue growth. This is a hands-on role with direct responsibility for campaign performance and execution. This role is accountable for campaign performance and revenue outcomes, not just execution. This role offers the opportunity to contribute to a growing organization with established systems and a strong operational foundation. As we continue to scale, the ability to adapt to evolving priorities and effectively manage change will be essential. You will play a key role in driving marketing performance while supporting the continued growth and evolution of our brands and partner programs. You will be expected to independently assess performance, identify opportunities, and make decisions that directly impact revenue.
Requirements
- 3–6+ years of experience in growth, performance, or e-commerce marketing, with demonstrated ownership of campaign performance and revenue outcomes
- Experience marketing apparel, merchandise, or consumer product brands
- Experience with paid media platforms (Meta and/or Google Ads)
- Experience with email marketing platforms (Klaviyo or similar)
- Strong analytical and data interpretation skills (Excel or Google Sheets)
- Experience managing campaigns from planning through execution
- Experience working with external vendors or partners
- Experience working within e-commerce or DTC environments managing multiple products or campaigns simultaneously
- Familiarity with Shopify or similar e-commerce platforms
- Experience with attribution and performance tracking tools (e.g., Triple Whale or similar systems)
- Clear and direct communication
- Structured, process-oriented approach
- Comfort working with data and making informed decisions
- Ability to manage multiple priorities in a fast-paced environment
Responsibilities
- Plan and execute marketing campaigns, including product launches, promotions, and restocks
- Define campaign structure, messaging, and product focus
- Develop clear, comprehensive campaign briefs
- Ensure campaigns are executed on schedule and aligned with business goals
- Manage external partners across email, paid media, creative, and web
- Provide clear direction and expectations for deliverables
- Review work to ensure alignment with campaign objectives
- Maintain accountability for timelines, quality, and performance
- Track campaign performance across key metrics, including revenue, conversion, and return on ad spend
- Monitor live campaigns and implement adjustments as needed
- Deliver regular performance reports with insights and recommendations
- Conduct post-campaign analyses and document key learnings
- Identify opportunities to improve campaign performance
- Test messaging, creative, timing, and offers
- Apply insights to strengthen future campaigns
- Recommend adjustments based on performance trends and data
Benefits
- Medical, Dental and Vision insurances
- Life Insurance
- 401K
- Paid Time Off
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
