Growth Marketing Manager (PALs/Consumer)

Tavus • San Francisco, CA

1d

About The Position

For the first time in history, people can have a face-to-face relationship with an AI that truly knows them. PALs are emotionally intelligent AI humans that see, listen, remember, and adapt across text, voice, and live video. They pick up on how you're feeling, not just what you're saying. They check in on you, grow with you, and never forget what matters most. This isn't a chatbot. It's a new category entirely, and nobody has cracked consumer growth for it yet. That's where you come in. There is no benchmark, no established channel mix, no proven funnel to copy. The person who takes this role will define how an entirely new category of human-AI relationship grows. That doesn't happen often. We're looking for a Growth Marketing Manager to build the playbook for PALs from scratch: owning awareness, acquisition, and activation for a product that has no real precedent. You'll identify the product-led growth loops and viral mechanics that turn users into advocates, and build the flywheels that make PALs grow faster the more people use it. You'll need equal parts consumer intuition, experimental rigor, and the builder's instinct to prototype and ship faster than most teams write briefs.

Requirements

• 2-5 years of experience in growth, consumer, or performance marketing at a fast-moving tech company.
• You think like a marketer and ship like a hacker. You'd rather validate an idea in 48 hours than document it for two weeks.
• Comfortable with AI tools, no-code platforms, and automation: Zapier, Cursor, Claude Code, Retool, Vercel, LangChain, or similar.
• Python, JavaScript, or SQL fluency is a real plus.
• Strong instincts for what makes consumers tick, form habits, and genuinely fall for a product.
• Experience with paid social channels (Meta, TikTok, YouTube, Snap) and lifecycle tools (Braze, Iterable, Customer.io , or similar).
• Analytical by nature: comfortable with cohort analysis, A/B testing, funnel metrics, and attribution.
• Energized by ambiguity. You don't need a playbook because you're here to write it.

Nice To Haves

• Experience as a founder, or startup building experience
• Experience makreting an early-stage company from Seed/Series A to Series B/C/D
• Played Portal 1 and 2 - or willing to as part of onboarding 😄

Responsibilities

• Own the full consumer funnel for PALs, from the first impression to the moment a user builds a real relationship with their PAL.
• Define and execute acquisition strategy across paid social, influencer and creator partnerships, organic, and emerging channels.
• Build and launch growth experiments independently using AI tools, no-code platforms (Retool, Cursor, Vercel), and automation (Zapier, Make, N8N) without waiting on engineering.
• Use LLMs and AI workflows to move faster: generating creative variants, building segmentation logic, spinning up landing pages, and automating campaign ops.
• Design and optimize the onboarding and activation experience in partnership with Product, driving users to their first meaningful PAL interaction.
• Build lifecycle programs across email, push, and in-app that deepen engagement and convert trial users to paying ones.
• Own PALs growth KPIs: acquisition, activation rate, trial-to-paid conversion, session frequency, and early retention.
• Act as a force multiplier for the broader team, building internal tools and playbooks that accelerate the whole GTM org.

Benefits

• flexible work schedule
• unlimited PTO
• competitive healthcare
• gear stipends
• plenty of fun!
• Tavus to be a place for you to learn, directly drive impact, and be with a team you love.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees