Growth Marketing Manager, Paid Social

Resident

4d•$85,000 - $105,000•Remote

About The Position

We’re looking for an experienced Growth Marketing Manager, Paid Social to join our rapidly growing Paid Social team. This role is ideal for someone who is highly analytical, performance-driven, and passionate about scaling customer acquisition through thoughtful experimentation and data-driven campaign strategy. As a Growth Marketing Manager, Paid Social, you will own the strategy, execution, and optimization of paid social campaigns across multiple platforms, driving new customer acquisition and revenue growth. In this role, you will primarily support Newton Baby, a Resident-owned brand known for its innovative and safety-focused products for modern families. You’ll partner closely with cross-functional teams across Creative, Data, and Marketing to continuously test, learn, and scale what works. This is an exciting opportunity to make a meaningful impact within a fast-growing global eCommerce company, where strong operators who move quickly, think strategically, and focus on results can drive real business growth.

Requirements

4+ years of hands-on experience managing performance marketing campaigns, with deep expertise in Paid Social (Meta platforms including Facebook and Instagram preferred).
Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, preferred.
Proven experience driving profitable customer acquisition and revenue growth through paid social campaigns within an eCommerce or direct-to-consumer environment.
Strong analytical mindset with the ability to interpret campaign data, identify insights, and optimize performance across multiple variables.
Demonstrated experience launching, scaling, and optimizing paid social accounts, including campaign structure, tracking implementation, and performance scaling.
Experience designing and executing A/B and multivariate testing strategies across audiences, creatives, and landing pages to improve campaign performance.
Familiarity with attribution models, tracking frameworks, and campaign reporting to measure and communicate performance effectively.
Track record of delivering measurable performance improvements in acquisition efficiency, revenue growth, or return on ad spend.
Ability to thrive in a fast-paced, high-growth environment, adapting quickly and managing multiple initiatives simultaneously.
Self-motivated with the ability to work autonomously while collaborating effectively within a distributed or cross-functional team.
Strong attention to detail, organization, and time-management skills.
Advanced experience with Meta Ads Manager and related performance marketing tools.

Nice To Haves

Experience working with Shopify, preferred.

Responsibilities

Own the end-to-end management of Paid Social campaigns across platforms including Meta (Facebook and Instagram), from campaign ideation and setup through execution, reporting, and ongoing optimization.
Manage campaign budgets and performance to achieve customer acquisition, sales, and revenue targets.
Partner closely with Paid Social teammates as well as cross-functional partners across Creative, Marketing, Analytics, and Product to test, learn, and scale high-performing campaigns.
Continuously identify opportunities to increase campaign scale and improve overall performance efficiency.
Design and execute ongoing experimentation across key performance drivers, including audience targeting, budget allocation, creative testing, and landing page optimization.
Independently manage campaign performance and optimization while maintaining strong communication with the broader marketing team.
Monitor weekly campaign pacing and ensure performance remains aligned with business goals.
Execute assigned initiatives and projects in a timely, organized, and results-oriented manner.
Contribute positively to team culture by collaborating effectively, sharing insights, and supporting collective team success.