Growth Marketing Manager, Demand Generation

Stability.ai•Los Angeles, CA

34d•$135,000 - $150,000

About The Position

We are looking for an experienced, highly motivated demand generation marketer to drive top-of-funnel growth for our enterprise business. In this role, you'll own the strategy and execution of integrated campaigns that generate qualified pipeline and accelerate adoption of Stability AI products and services. You'll work across paid digital, IRL and virtual events, partner programs, and any other channels you can unlock to drive growth. You'll partner with lifecycle, product marketing, content, creative, sales, product and our strategic partners to bring your strategy to life. This is an opportunity to help define what demand generation looks like in the age of AI and play a key role in building the future of creative production. As we continue to scale, change will be a constant. While this job description reflects what you'll focus on today, the role will naturally evolve as our business grows and the market matures.

Requirements

5+ years of experience in B2B SaaS demand generation or integrated marketing roles, with a clear track record of driving pipeline for an enterprise sales team. Ideally you've done this within both a startup environment and a more mature organization.
Hands-on experience planning and executing digital campaigns, IRL and virtual events, and partner programs that drive top-of-funnel growth.
Proven ability to manage paid media across digital channels (e.g. LinkedIn, Google and Reddit) including budget management, ROI tracking, experimentation and optimization.
Strong analytical skills and the ability to turn data into insights, narratives and clear next steps.
Practical experience with marketing tech stacks such as HubSpot, Google Analytics and related tools.
Strong creative instincts with the ability to develop effective creative briefs and collaborate with creative teams to produce high-impact campaign content.
Excellent written communication skills, including copy for ads, landing pages and event promotions.
Comfortable leading cross-functional projects and influencing without direct reporting lines across lifecycle, product marketing, content, creative, product and sales.
Deep curiosity about generative AI with demonstrable active experimentation with new tools and workflows.
Entrepreneurial spirit with a get things done attitude and an ability to thrive in a fast-changing environment.

Nice To Haves

Experience in the visual media or creative tools ecosystem is a plus.

Responsibilities

Own the enterprise demand generation strategy - Create and execute a data-driven plan that drives high-quality leads and contributes directly to pipeline and revenue.
Run integrated multi-channel campaigns - Develop and manage paid digital campaigns, IRL and virtual events, and partner programs with ongoing testing, analysis and optimization.
Manage and expand third-party programs - Evaluate and manage partnerships with industry publications, event organizers, and strategic partners to drive top-of-funnel growth.
Partner across the organization - Collaborate with lifecycle, product marketing, content, creative, sales, and product to build integrated programs aligned to business objectives, priority audiences and use cases.
Grow and nurture the database - Partner with lifecycle marketing and rev ops to ensure effective lead capture, routing, and nurture flows.
Measure and report impact - Set KPIs, analyze performance, and communicate insights and ROI clearly and consistently to leadership and cross-functional partners.
Operate an AI-forward marketing stack - Leverage AI tools and a modern marketing tech stack to increase speed and efficiency across programs.