Growth Marketing Manager, AI Systems (Equestrian)

Schneider SaddleryChagrin Falls, OH
6d$132,000 - $182,000Hybrid

About The Position

You build AI systems. You run growth engines. And you have a horse in your life. Most companies don't care about that last part. We require it. The Opportunity: Build the AI-Powered Growth Engine for Equestrian E-Commerce Schneiders Saddlery (75-year heritage brand, $12B equestrian market) is hiring a Growth Manager who's a genuine AI BUILDER -- not a prompt tourist -- who also happens to understand horses. We're not looking for someone who "uses ChatGPT daily." We want someone who: Has BUILT production AI systems, automations, or custom applications Deploys agentic AI for real business outcomes (monitoring, segmentation, optimization) Practices "vibe coding" daily -- using Claude/ChatGPT to build things, not just ask questions Creates Zapier/Make/n8n workflows with AI integration that actually run in production Has built custom dashboards, data pipelines, or prototyped with AI-assisted code Views AI as infrastructure, not a toy Why We Also Require Equestrian Background: Because the best AI system in the world can't tell you why a 200g fill blanket matters in November but a 100g is better for a clipped horse in a heated barn. Because knowing our community means knowing what to BUILD, not just how to build it. You're an active or former rider, a horse owner, or a deep enthusiast. Any discipline. The point is: you understand the customer because you ARE the customer. What You'll Build (AI-Powered Full-Stack Growth): 1. Paid Acquisition Intelligence AI-assisted creative generation and rapid testing (50+ variants/month) Automated bid optimization and budget allocation systems Agentic competitor monitoring (pricing, promotions, new products) Dynamic audience segmentation based on behavioral signals 2. Platform Optimization (Shopify) Rapid landing page prototyping via AI-assisted code (hours, not weeks) Systematic A/B testing (2-4 tests always running) AI-powered personalization and product recommendations Automated UX analysis from session recordings and heatmaps 3. Analytics & Attribution Systems Custom dashboards and automated reporting pipelines SQL queries for cohort analysis and LTV prediction Multi-touch attribution models AI-assisted anomaly detection and alerting 4. Marketing Automation Architecture Agentic systems for monitoring, segmentation, and optimization Workflows that eliminate 20-30 manual hours/month Integration layer connecting Shopify, Klaviyo, GA4, ad platforms Prompt libraries and AI templates for scaling content output 5. Equestrian-Informed Strategy Content that speaks authentically to riders (because you are one) Seasonal campaigns timed to actual equestrian buying patterns Influencer partnerships with real riders, not generic influencers Product page optimization based on how horse people actually shop

Requirements

  • Active/former equestrian (rider, horse owner, or deep enthusiast)
  • 5-7 years growth marketing / DTC e-commerce
  • Portfolio of AI systems/tools you've BUILT (production, not experiments)
  • Shopify platform (hands-on implementation)
  • GA4 + SQL (analytics fluency)
  • Automation platforms (Zapier, Make, n8n, or similar) with AI integration
  • "Vibe coding" as daily practice

Nice To Haves

  • Python basics for analytics/automation
  • Experience with LangChain, CrewAI, AutoGen, or agent frameworks
  • API integrations and webhook architectures
  • Deployed agentic AI in production environments
  • Built custom apps or tools from scratch using AI assistance

Responsibilities

  • AI-assisted creative generation and rapid testing (50+ variants/month)
  • Automated bid optimization and budget allocation systems
  • Agentic competitor monitoring (pricing, promotions, new products)
  • Dynamic audience segmentation based on behavioral signals
  • Rapid landing page prototyping via AI-assisted code (hours, not weeks)
  • Systematic A/B testing (2-4 tests always running)
  • AI-powered personalization and product recommendations
  • Automated UX analysis from session recordings and heatmaps
  • Custom dashboards and automated reporting pipelines
  • SQL queries for cohort analysis and LTV prediction
  • Multi-touch attribution models
  • AI-assisted anomaly detection and alerting
  • Agentic systems for monitoring, segmentation, and optimization
  • Workflows that eliminate 20-30 manual hours/month
  • Integration layer connecting Shopify, Klaviyo, GA4, ad platforms
  • Prompt libraries and AI templates for scaling content output
  • Content that speaks authentically to riders (because you are one)
  • Seasonal campaigns timed to actual equestrian buying patterns
  • Influencer partnerships with real riders, not generic influencers
  • Product page optimization based on how horse people actually shop

Benefits

  • $132K-182K total comp ($110K-140K base + 20-30% bonus)
  • AI tool budget + autonomy to implement anything
  • Six-figure ad budget with decision authority
  • Direct collaboration with tech team on custom development
  • A role where BOTH your AI skills AND your horse life matter
  • Clear path: Manager -> Director -> VP
  • Family-owned = fast decisions, real autonomy, no approval committees
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