Growth Product Marketing Manager - AI Scribe

Doximity•San Francisco, CA

5d•Hybrid

About The Position

We’re hiring an ambitious Growth Product Marketing Manager to own user growth and engagement for Scribe, our AI-powered ambient documentation product for clinicians. This role is all about figuring out how clinicians discover Scribe, activate, build trust, and come back consistently. You’ll own everything from positioning and messaging to lifecycle marketing and in-product growth levers, with the autonomy to experiment, learn, and iterate quickly. Scribe is moving from beta into a more competitive phase, and this role will play a critical part in defining how the product grows and how it earns trust with clinicians. If you’re excited by ownership, mission-driven products, and seeing your work directly impact product usage, this role is for you.

Requirements

4+ years of experience in product marketing, growth marketing, or lifecycle-focused roles
Proven ability to drive user adoption, activation, or engagement for a product
Comfort owning work independently from strategy through execution
Strong instincts for positioning, messaging, and storytelling
Experience running experiments and using data to inform decisions
Hands-on experience with lifecycle tools (email, in-product messaging, experimentation)
Ability to translate complex or technical concepts (especially AI-driven ones) into clear user value
Bias toward action, curiosity, and continuous learning

Nice To Haves

Experience with clinician-facing, SaaS, or healthcare products is a plus, but not required

Responsibilities

Own growth across the user funnel from first touch through activation, retention, and habit formation
Identify and prioritize the highest-impact levers to increase MAU and repeat usage
Set hypotheses, run experiments, and turn learnings into repeatable growth plays
Own lifecycle marketing programs, including email and in-product messaging
Partner closely with Product and Design to shape onboarding, activation flows, prompts, and in-app education
Continuously refine growth loops that encourage regular, meaningful usage
Define and evolve communication of Scribe’s core value proposition for clinicians
Craft clear, credible messaging that builds confidence in AI and reflects real clinical workflows
Tailor positioning by specialty, use case, and stage of user maturity
Ensure consistency across product surfaces, lifecycle messaging, and brand touchpoints
Design and run experiments across messaging, channels, and in-product experiences
Instrument funnels and cohorts to understand what drives activation and retention
Use data and qualitative insights to guide prioritization and decision-making
Help shape Scribe’s brand narrative as a trusted, clinician-first AI product
Translate complex AI capabilities into simple, human, and authentic stories
Maintain a consistent voice and point of view across growth and product experiences
Stay close to clinician needs, objections, and mental models through research, feedback, and usage data
Synthesize insights and share clear recommendations with Product and leadership
Influence roadmap and growth priorities through evidence and experimentation