Growth Marketing Lead

Drivepoint•Boston, MA

4d•Hybrid

About The Position

As our Growth Marketing Lead, you'll architect and execute the programs that fuel our sales pipeline. Reporting to the VP of Marketing, you'll be accountable for converting market awareness into qualified opportunities. This role requires someone who understands that marketing to CFOs and finance leaders is fundamentally different. These are analytically sophisticated buyers who see through generic campaigns. You'll need to create programs that deliver genuine value and earn their attention through substance, not just volume. You'll blend strategic thinking with tactical execution—equally comfortable defining quarterly campaign roadmaps and optimizing a LinkedIn ad set. You'll leverage AI not as a buzzword but as a genuine force multiplier for creating experiences and insights that wouldn't otherwise be feasible. Your success will be measured in qualified opportunities created, pipeline velocity, and the efficiency with which marketing dollars convert to revenue potential. This is a performance role with clear accountability and significant impact on company trajectory.

Requirements

Experienced in B2B demand generation: You bring 7+ years creating and managing programs that generate qualified pipeline for SaaS companies, with demonstrable results from previous roles.
Pragmatic and execution-focused: You find ways forward even with constrained resources. You distinguish between nice-to-have and must-have, and you're comfortable making pragmatic tradeoffs.
Metrics-oriented: You insist on measuring what matters and make decisions based on performance data. You build dashboards, analyze trends, and identify optimization opportunities through rigorous analysis.
Proactive and self-directed: You identify problems and opportunities without prompting, propose solutions, and drive initiatives forward without needing constant guidance.
Effective across functions: You build productive working relationships with Sales, Product, and Customer Success. You communicate clearly, manage expectations well, and follow through on commitments.
Comfortable in customer-facing situations: You can represent Drivepoint in webinars, events, or prospect conversations, projecting credibility and building rapport with senior audiences.
Technically proficient: You're fluent in marketing automation (HubSpot preferred), advertising platforms (LinkedIn, Google), and other modern marketing technologies (Clay, You can build and troubleshoot campaigns without extensive technical support.
Forward-thinking with AI applications: You understand how generative AI, predictive modeling, and automation can enhance marketing effectiveness. You've moved beyond experimentation to practical application.
Inventive in approach: You develop campaigns that differentiate from competitors. You're willing to try unconventional ideas when the potential payoff justifies the risk.
Adaptable to startup pace: You're energized by rapid change and ambiguity. You adjust quickly when circumstances shift and maintain momentum despite imperfect information.

Responsibilities

Drive opportunity creation: Take ownership of the pipeline metrics that matter. Set ambitious targets, monitor performance daily, and ensure marketing consistently delivers opportunities that Sales is eager to pursue.
Orchestrate integrated campaigns: Develop cohesive campaign themes and narratives that speak to buyer challenges. Work closely with our Content Strategist to define content requirements and build compelling campaign offers. Coordinate execution across channels and teams to ensure consistent messaging and maximal impact.
Build intelligence-driven campaigns: Work with our GTM Engineer to create campaigns triggered by behavioral signals, engagement patterns, and buying intent. Use data and AI to reach prospects when they're most receptive to our message.
Execute paid acquisition programs: Manage paid strategy and execution across LinkedIn, Google, and additional channels. Control budget allocation, test messaging and creative variations, and optimize toward cost-per-qualified-opportunity.
Create owned programs: Develop and run webinars, digital events, direct mail campaigns, and other owned programs to educate and engage qualified accounts.
Event-based demand capture: Design comprehensive demand generation strategies for industry conferences and tradeshows. Coordinate pre-event outreach, on-site engagement tactics, and post-event follow-up sequences that convert attendees into active prospects.
Execute account-focused plays: Create customized campaigns for named accounts, combining personalization with persistence to reach finance decision-makers at priority retail brands.
Develop long-cycle nurture sequences: Construct email programs and content journeys that maintain engagement with prospects over extended buying timelines, recognizing that enterprise software purchases don't happen overnight.
Establish comprehensive analytics: Build reporting infrastructure that provides transparency into every aspect of campaign performance. Surface insights that drive better decisions about where to invest time and budget.
Test new approaches systematically: Continuously experiment with emerging tactics and scale what delivers results.
Enable cross-functional alignment: Create tight feedback loops within Marketing and with Sales, Product, Customer Success to ensure everyone works from shared definitions, goals, and insights.