Growth Marketing Lead

Rockstar

About The Position

Rockstar is recruiting for a pioneering enterprise software company that is the first to develop an agentic AI platform for enterprise accounting, purpose-built to deliver SOX-compliant, real-time close. The founding team has deep experience from both sides of the problem, having overseen finance organizations at major tech companies and built critical financial systems at industry leaders like Twitter and Netflix. The company is exceptionally well-funded, having recently raised a significant seed + series A round from top-tier investors and is backed by respected finance leaders from some of the most innovative companies in the world. The Role This company is hiring a Growth Marketing Lead to build and scale its pipeline engine. This is a hands-on, builder-operator role. The successful candidate will own channels, run campaigns, build programs, and drive pipeline. They will set strategy, execute across multiple channels, and continuously test and iterate to find what works. The company is looking for a generalist growth marketer with strong fundamentals across demand generation, marketing ops, and analytics, with deep expertise in at least one core area (paid acquisition, lifecycle/email, ABM, SEO, or CRO). The audience is controllers and senior accounting leaders at mid-market and enterprise companies. They are pressed for time, skeptical of hype, and responsible for high-stakes financial workflows. The job is to break into these accounts and generate pipeline through thoughtful, well-executed, multi-channel programs.

Requirements

4–8 years of experience in demand generation, growth marketing, or GTM roles in B2B SaaS
Breadth across growth marketing with depth in one or more areas: paid acquisition, lifecycle/email, ABM/ABX, SEO, CRO, or marketing ops
Experience owning pipeline and executing campaigns across multiple channels
Strong understanding of marketing ops and analytics, including tracking, attribution, and funnel performance
Comfortable working with data and systems, and partnering with RevOps / GTM engineering
AI-native in your workflow and comfortable using modern marketing tools to execute faster and better
High quality bar with strong taste and customer-first thinking
Strong experimentation mindset: you test, learn, and iterate continuously
Strategic and scrappy: you can set direction while also executing hands-on
Organized and self-directed in an early-stage environment where you are building from zero
Experience at an early- to growth-stage startup (not just executing against an established playbook)
Experience building and running multi-channel demand generation programs
Strong understanding of account-driven GTM and pipeline generation
Experience managing paid campaigns and performance marketing channels
Experience building and optimizing lifecycle / nurture programs
Strong understanding of marketing ops fundamentals and campaign measurement
Ability to clearly articulate what campaigns you’ve run, what worked, and what you learned

Nice To Haves

Experience selling to enterprise or finance / accounting personas
Experience running ABM / ABX programs
Experience working closely with sales on account-driven campaigns
Experience with tools like HubSpot, Clay, and AI-native ABM stack
Strong point of view on modern B2B demand generation and growth strategy

Responsibilities

Own pipeline generation across channels: paid acquisition, email/lifecycle, content syndication, events, and account-based programs
Build and execute multi-channel demand generation campaigns targeting enterprise accounts
Develop and run account-based marketing programs (ABM / ABX) to engage ICP accounts and buying groups
Own lifecycle marketing, including nurture sequences and conversion flows across the funnel
Own website performance and conversion rate optimization across landing pages, forms, and on-site experiences
Run high-velocity experiments across channels, messaging, audiences, and formats with a bias toward speed
Identify what drives pipeline, double down on what works, and quickly kill what doesn’t
Own campaign tracking, attribution, and reporting in partnership with GTM engineering / RevOps
Set goals, manage budgets, prioritize initiatives, and report on performance across pipeline and revenue
Partner closely with content, product marketing, GTM engineering, and sales to ensure alignment across all GTM efforts