Growth Marketing Lead

ReachMobi•Philadelphia, PA

1d•Hybrid

About The Position

This is a high-impact, hands-on leadership role responsible for driving growth strategy while actively operating within key acquisition channels. We are looking to bridge a critical gap between tactical media buying and high-level growth strategy. This role will serve as a central force in both developing players and driving systemic impact, ensuring we are not just running campaigns, but building scalable growth engines. This role is designed for a “player-coach” who can both execute at a high level and elevate the performance of a team. You will identify growth opportunities, pressure-test performance, and build repeatable systems that drive measurable improvements in user growth, retention, and LTV. You will work closely with Product, Analytics, and Finance to ensure acquisition efforts are efficient, scalable, and aligned with long-term business outcomes.

Requirements

5- 8 years of experience in growth marketing, performance marketing, or user acquisition
Proven track record scaling user growth on mobile apps or digital products
Hands-on experience managing and optimizing meaningful marketing budgets (7-figure+)
Experience operating against business outcomes such as LTV, ROAS, payback, and profit margins
Strong expertise in paid acquisition channels, including Google Ads (UAC, Display) and Meta Ads
Experience with programmatic platforms, DSPs, or mobile ad networks
Strong understanding of mobile attribution, incrementality, and performance measurement
Experience working with analytics tools such as GA4, Firebase, SQL, BigQuery, Redshift, or similar
Ability to work with large datasets and translate data into clear, actionable insights
Demonstrated ability to operate as a hands-on executor while leading and developing others
Strong problem-solving skills with a bias toward action and ownership
Comfortable working in fast-paced, performance-driven environments

Responsibilities

Own and drive user acquisition performance across a portfolio of mobile apps, with accountability for key metrics including CAC, LTV, ROAS, and payback
Manage and optimize marketing budgets, making real-time decisions on scaling, pausing, or reallocating spend based on performance
Ability to boot up new buy platforms from 0 to 1 to 10
Build and run a high-velocity experimentation culture across creative, audience, and funnel performance
Develop and execute testing roadmaps that drive measurable improvements beyond channel-level optimization
Establish repeatable processes and systems that improve performance and scalability
Leverage automation, AI, and tooling to increase efficiency and unlock new capabilities
Lead and actively contribute within acquisition channels, continuously improving bids, targeting, creative, and overall efficiency
Identify performance gaps and opportunities, and take action to improve results across campaigns and funnels
Identify and unlock new growth opportunities across channels, partners, and distribution strategies
Act as the day-to-day leader for acquisition efforts, ensuring strong execution and accountability across the team
Develop and mentor team members through direct coaching, feedback, and clear performance expectations
Raise the performance bar by identifying gaps, challenging assumptions, and driving continuous improvement