Growth Marketing Lead
About The Position
As Luma’s Growth Marketing Lead, you’ll architect the strategy that fuels our next stage of expansion. You’ll define our growth vision, build and manage a high-performing team and partners, and design scalable systems that turn experimentation into repeatable success. You’ll oversee the full growth engine, from optimizing existing channels to discovering new ones, and ensure every initiative ladders up to measurable, sustainable adoption of our products. This role blends creativity and rigor: you’ll shape the strategy, set the roadmap, and still dive deep where it matters. If you’re a data-driven leader who loves building from zero to one, inspires teams to move fast, and thrives on turning bold ideas into measurable impact, you will fit right in. Founders or builders who have worn the "growth hat" before, this might be your calling.
Requirements
- 7+ years of growth and/or marketing experience in product-led or community-driven companies
- Proven ability to drive measurable business outcomes, especially revenue growth, through growth and marketing channels
- Hands-on experience with growth tools such as automation, SEO, analytics, and campaign management
- Analytical and data-driven mindset; you measure, test, learn, and repeat
- Comfortable operating autonomously in a high-velocity environment
- Excellent written, verbal and presentation skills to executive level partners
Nice To Haves
- Founder or early-stage startup experience; you have done this before even if it was not your title
- Experience in creative, AI, or community-based products
- Fluency in experimentation frameworks and performance metrics
- A genuine obsession with growth loops, virality, and system design
Responsibilities
- Dive into analytics to identify growth levers and double down on what is working
- Collaborate with Engineering, Product and Design to optimize the user journey and conversion funnel
- Design and launch experiments to drive user acquisition, engagement, and retention across web, social, paid, influencer and community channels
- Build, test, and automate growth systems using modern tools without waiting for permission
- Drive product decisions to improve conversion and deliver a best-in-class customer experience across all touchpoints
- Ideate and execute rapid A/B tests, SEO initiatives, and email or performance campaigns
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
