Growth Marketing Lead of Remitly Business

Remitly•Seattle, WA

1d•$168,000 - $210,000•Hybrid

About The Position

Remitly Business is building a cross-border payments platform for SMBs sending international payments and freelancers receiving them. We're looking for a Growth Marketing Lead to build and scale our growth engine — from early traction to durable, efficient growth. This is a full-funnel ownership role: segmentation and positioning, acquisition and activation, channel development, and the systems that make it all compound. You won't hand off execution — you'll do both. We're looking for someone who moves fast, prioritizes ruthlessly, and turns ambiguity into measurable outcomes. Think of this as the marketing equivalent of a 10x engineer: outsized impact through taste, speed, and judgment — not brute force. This is not a single-channel role or a pure product marketing role - it's also not a specialist who goes deep in one channel or a strategist who will hand off the execution. You'll own it all. This is a hybrid role based out of our Seattle, WA HQ and will require 2-3 days a week working onsite.

Requirements

10+ years in growth, product marketing, or performance marketing in fintech, payments, or adjacent categories, with experience acquiring SMB customers at scale
Proven experience owning a growth number (users, revenue, CAC efficiency)
Track record of building 0→1 and 1→n growth engines, especially in resource-constrained environments
Deep understanding of funnel metrics, unit economics (CAC/LTV), and experimentation frameworks
Experience scaling at least 3 durable acquisition channels (e.g., SEO, partnerships, paid, or community-led growth)
Strong intuition for how SMBs or freelancers discover, evaluate, and adopt financial tools
Ability to and experience operating as both strategist and builder with a bias toward systems over one-off execution
Comfort operating in an AI-native environment, using it to increase speed and leverage — not replace judgment

Responsibilities

Customer Growth Strategy & Funnel Ownership
Own end-to-end growth across acquisition, activation, and early retention for both Send (SMBs) and Receive (freelancers)
Define and continuously refine ICP, segmentation, and priority corridors based on market opportunity and unit economics
Build and manage a growth roadmap grounded in experimentation, with clear ownership of CAC, LTV, payback period, activation rates, and funnel conversion
Acquisition & Growth Loops
Design and scale repeatable acquisition engines across organic (SEO, content, community), partnerships, and paid — rapidly testing new channels and reallocating resources based on performance
Identify and operationalize growth loops: creator ecosystems, referral dynamics, and marketplace effects in freelancer communities
Experimentation & Conversion Optimization
Build a high-velocity experimentation engine across landing pages, onboarding, pricing, and messaging — partnering with Product and Analytics to drive activation improvements with smart speed-vs.-rigor tradeoffs
Positioning & GTM
Own positioning and messaging that translates product capabilities into high-performing acquisition narratives, and lead GTM for launches with a focus on adoption and revenue impact
AI-Native Marketing Operations
This deserves its own section, because it's core to how you'll work. Analysis, research, content production, performance reporting, and competitive monitoring are AI-executed by default. Your job is to brief, direct, and QC the output. You'll use tools like Claude, Scalenut, Midjourney, and internal agent workflows to compress the timeline from strategy → execution → analysis and back again. Where AI can't go — ICP prioritization calls, pricing strategy framing, community tone, partnership, and cultural nuance, interpreting ambiguous test results — that's where your judgment matters most. You'll also help shape our AI-native marketing operating model: identifying where automation adds leverage and where it introduces risk. In practice, this means you will be building and deploying agents that handle execution across channels. You will then be managing those agents the way you'd manage a team, briefing them, reviewing their output, and holding them accountable to results.