Growth Marketing Lead, Demand Gen & Acquisition

Vise•New York, NY

72d•$110,000 - $130,000•Onsite

About The Position

We are seeking a creative, strategic, and data-driven Demand Generation and Paid/Earned/Owned Media Marketing Lead to head our top-of-funnel marketing engine, from paid media and search to social campaigns and digital demand gen. This is an exciting opportunity to step into a high-impact role where you’ll shape how we attract, engage, and convert a highly specific customer segment for a fast-growing fintech startup. You’ll work directly with company leadership to deliver sales-qualified leads (SQLs), fuel pipeline, and leave your mark on a company that’s transforming the wealth management industry. As our in-house demand gen expert, you’ll drive acquisition strategies across digital channels, execute campaigns that deliver measurable results, and help us tell the Vise story in powerful and differentiated ways. You’ll work closely with our Head of Marketing, GTM leaders, and executive team to pinpoint and reach our target audience, expand brand visibility in-market, and generate meaningful top-of-funnel activity that converts.. You should apply if you're looking to grow fast, take ownership, and roll up your sleeves to execute. You love both strategy and execution, and you thrive on being part of a small, high-impact team where your work is visible, valued, and drives real results. This role is onsite in NYC, in our SoHo office.

Requirements

3-5 years of experience in demand generation, social media management, paid media, digital marketing, or growth marketing roles
Bachelor’s degree in Marketing, Business, or a related field
Proven track recording running integrated digital campaigns that combine paid search, social, and content strategy and generate SQLs and pipeline
Experience with paid social platforms (LinkedIn, X, Instagram), search (Google Ads), and performance analytics
Proficiency in social media management tools and analytics platforms
Comfort working in fintech, SaaS, or adjacent industries targeting specialized customer segments
Knowledge of media relations practices and a proven track record of securing earned media coverage
Experience with and understanding of the RIA industry framework and wealth management
Exceptional writing, editing, and storytelling skills
Creative, detail-oriented mindset with a passion for staying ahead of industry trends
Working knowledge of SEO and how to apply it to content creation and distribution
Strong understanding of marketing funnels, lead scoring, and conversion optimization

Responsibilities

Own and drive Vise’s entire top-of-funnel marketing strategy—including paid media, search, social campaigns, and brand awareness
Design and manage campaigns that deliver measurable SQLs, with a focus on targeting and converting a highly specific customer segment
Build and execute social strategies and content (LinkedIn, X, Instragram, etc.) that grow our presence and support broader marketing initiatives
Own budget allocation and optimization across channels to maximize ROI and efficiency
Cultivate and manage relationships with journalists, bloggers, and industry influencers
Monitor media coverage, industry news, and social trends to identify opportunities for storytelling and brand elevation
Partner with GTM and Sales to ensure alignment on lead quality, audience targeting, and pipeline impact
Analyze performance across earned and owned channels, using insights to refine strategy
Support broader marketing and go-to-market efforts as needed, including product launches, events, and campaigns

Benefits

Competitive salary and equity
Unlimited PTO and great benefits, including $1 medical insurance
401k plan with generous matching and self-directed brokerage account option
Access to investment management and free financial advice from one of our partner RIA firms
Paid lunches at our NYC office
Career growth and development opportunities

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume