Growth Marketing Lead Consultant

Unison • San Francisco, CA

15h • Hybrid

About The Position

We are seeking a data-obsessed performance marketer to serve as our Growth Marketing Lead Consultant to cover a 12-week maternity leave. Your primary mission is to maintain our growth momentum by optimizing our current performance marketing stack, lowering customer acquisition cost (CAC), and identifying hidden efficiencies within our paid and organic channels.
This position is available as a Remote role within the United States, or Hybrid in our Omaha, NE OR San Francisco, CA offices.

Requirements

• 4+ years in Growth or Performance Marketing with a proven track record of managing monthly marketing spend of $500k or more.
• Analytical Rigor: Advanced proficiency in Excel/Google Sheets; experience with data visualization tools (Mode.com or comparable) is a must.
• CAC Obsession: You don’t just optimize for the “lead”; you optimize for a successful sale, which is a “funded deal” in our business. You have a proven track record of monitoring the full funnel to ensure that a decrease in Top-of-Funnel costs doesn't result in a decrease in application quality, approval rates, or conversion.
• Technical Literacy: Familiarity with tracking pixels, UTM parameters, and GTM (Google Tag Manager).

Responsibilities

• Performance Management: Partner closely with the Digital Marketing Manager to manage and optimize a monthly budget across Paid Search (Google Ads), Paid Social (TikTok, Meta), Affiliate Partners to meet strict CAC and Return on Ad Spend (ROAS) targets.
• Data Analysis & Reporting: Monitor daily performance dashboards. Use data to identify "leaks" in the funnel and reallocate spend from underperforming campaigns to high-efficiency winners.
• Campaign Optimization: Execute A/B tests on ad creative, landing pages, and audience targeting to improve conversion rates.
• Strategic Auditing: Conduct a deep-dive audit of existing campaigns week-to-week to identify immediate "low-hanging fruit" for cost savings.
• Cross-functional Collaboration: Work with teams (e.g. sales, product, data science) across the organization to detect where inefficiencies lie within the customer funnel to help solve and improve down funnel conversions.
• Executive Reporting & Strategy: Work with the executive team and report directly to the President, providing weekly high-level briefings on channel performance, budget efficiency, and funnel health. You will be responsible for translating raw data into actionable business recommendations that influence company-wide resource allocation.

Benefits

• competitive salaries
• 100% paid medical and dental benefits
• generous PTO policy
• paid parental leave program
• fantastic downtown SF and Omaha locations, as well as being an integral part of a well-funded market leader with incredible momentum.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees