Growth Marketing Lead – Activation & Conversion

Tomo Credit•San Francisco, CA

2d•Onsite

About The Position

We are hiring a Growth Marketing Lead – Activation & Conversion to own and accelerate our mission. This is a hands-on, revenue-driving role. You will: Build and optimize lifecycle flows across email, SMS, push, and in-app Own activation, paid conversion, and engagement metrics This role sits at the intersection of AI, growth, and personal finance — and directly impacts company revenue. Leverage AI to improve targeting, personalization, and experimentation Move fast, test aggressively, and scale what works

Requirements

Experience 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products. Strong preference for AI, FinTech, consumer tech, or subscription businesses.
You’ve directly improved activation or paid conversion metrics. You have personally built and launched multi-channel lifecycle campaigns. You’re comfortable getting into the platform and executing yourself.
Deep experience running A/B tests and reading results. Comfortable making decisions with incomplete data.
Familiar with analytics platforms (GA4, Looker, etc.). Understand funnel math, CAC-to-LTV dynamics, and cohort behavior.
You prefer execution over meetings. You thrive in fast-paced, ambiguous environments. You want direct ownership of revenue impact.

Responsibilities

Build and optimize lifecycle flows across email, SMS, push, and in-app
Own activation, paid conversion, and engagement metrics
Leverage AI to improve targeting, personalization, and experimentation
Move fast, test aggressively, and scale what works
Design and execute the growth strategy that converts prospects into paid customers.
Build and launch campaigns across email, SMS, push, and in-app messaging.
Write copy, set up segments, QA flows, and ship quickly.
Partner with Product and Data to implement AI-driven targeting, predictive segmentation, and intelligent messaging.
Run continuous A/B tests across incentives, messaging, timing, and channel orchestration.
Improve conversion week over week.
Deeply understand onboarding friction and conversion barriers.
Identify high-intent cohorts and unlock conversion lifts.
Operate tools like Braze, Hightouch, HubSpot, and analytics platforms.
Work closely with engineering to improve automation and personalization.