Growth Marketing Director – CVS Media Exchange (CMX)

CVS Health • Boston, MA

23d • $100,000 - $231,540 • Hybrid

About The Position

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment. CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. Position Summary As the Growth Marketing Director for CVS Media Exchange (CMX) you and your team of marketers function as the retail media industry and omni channel experts, leveraging insights that inform go-to-market packages and product strategies to drive demand with key customer segments – brand marketers and agencies. Rooted in insights and data you define the positioning and go-to-market strategy and sales tactics for our product portfolio spanning owned & operated, offsite & self-service, measurement & insights, pharma, and technology automation. Your aim is to lead a team of strategic marketers to create a clear and differentiated market narrative around CMX’s audiences and product line equipping the Sales Team to drive advertiser partnership and profitable product penetration. Your ability to partner cross functionally with all facets of the CVS and CMX business from Insights to Partnerships to Product to Client Success is paramount to success. You’ll also need a solid understanding of the retail media competitive landscape and advertiser needs (current and future). We’ll rely on you to develop new innovative solutions and craft CMX’s products in distinguished and packaged way all while in alignment with our brand and industry positioning. It’s that curated position that you’ll then be responsible for strategically deploying on behalf of our retail media business across the most relevant and impactful channels. That starts with creating an annual marketing plan, in line with our roadmaps setting KPIs and measurement. Then developing and directing the marketing and communications strategies for existing as well as new product launches, ensuring channel and consumer consumption data is elevated in advertiser outreach and sales materials including sell sheets, presentations, case studies, emails & newsletters, PR and events. You’ll orchestrate cross-team involvement to ensure content and execution establish equity for CMX and intrigue for advertisers. Your digital media acumen and passion for sales enablement is a lethal combo that we can rely on to stand out from our competitive set. While you’ll have support from the Head of Marketing, we’ll rely on your comfort operating with autonomy to build our newly formed Growth Marketing arm. And that may mean influencing teams to think differently and challenging existing process as well as building them where they may not exist. We know that you have the ability to navigate and break down barriers with a good business case. While our overall direction is clear, we value a scrappy way of working and are looking for someone like you that thrives in a startup environment. Our entire team is eager to join forces to grow this burgeoning business together, with no task too big or small.

Requirements

• 8+ years of marketing experience with a strong foundation of B2B business development, digital media products & partnerships, and retail/CPG/pharma ecosystem understanding
• 6+ years of cross-functional leadership experience
• 4+ years of digital product marketing ownership, including examples of driving significant product & partnership growth
• 4+ years of digital media or retail media experience, including examples of testing and validating emerging opportunities
• Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required

Nice To Haves

• Experience in business development and/or product marketing at a digital media vendor or retail media network for 2+ years
• Clear understanding of the retail media landscape including the market position of each major player
• Proven track record of the ability to work collaboratively with internal and external business partners in delivering incremental results.
• Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital and physical environment
• Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
• Experience executing sales enablement and product marketing efforts across digital and non-digital platforms
• Identifies potential risks and subsequent mitigation strategies when developing plans
• Ability to orchestrate an internal cross-functional team to deliver flawless execution against a clear marketing vision
• Demonstrated ability to work in a fast-paced environment with the need to navigate competing priorities while providing a strong client experience
• Excellent communication skills that can be articulated in both written and oral forms across a diverse audience base
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
• Empowers others to capitalize on new opportunities to continuously innovate and reinvent
• MBA preferred

Responsibilities

• define the positioning and go-to-market strategy and sales tactics for our product portfolio spanning owned & operated, offsite & self-service, measurement & insights, pharma, and technology automation
• lead a team of strategic marketers to create a clear and differentiated market narrative around CMX’s audiences and product line equipping the Sales Team to drive advertiser partnership and profitable product penetration
• develop new innovative solutions and craft CMX’s products in distinguished and packaged way all while in alignment with our brand and industry positioning
• creating an annual marketing plan, in line with our roadmaps setting KPIs and measurement
• developing and directing the marketing and communications strategies for existing as well as new product launches, ensuring channel and consumer consumption data is elevated in advertiser outreach and sales materials including sell sheets, presentations, case studies, emails & newsletters, PR and events
• orchestrate cross-team involvement to ensure content and execution establish equity for CMX and intrigue for advertisers
• influencing teams to think differently and challenging existing process as well as building them where they may not exist

Benefits

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees