Growth Marketing Director DTC Online Training Courses

BluZinc • New York, NY

18d • $150,000 - $200,000 • Remote

About The Position

We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12 -week D2C online MBA -level programme priced at $5,000+. The programme is sold globally in English, with customers in the US, Europe, and the Middle East. This is a zero -to -one revenue stream, backed by: An Inc. 5000 recognised leadership and development company Household -name B2B clients A high -profile TED Talks partnership Strong brand authority, IP, and warm audiences You will own customer acquisition end -to -end.

Requirements

• Proven experience launching and scaling a D2C online course or cohort -based programme
• A premium price point experience of $5,000 or higher
• A 12 -week or MBA -level programme structure
• Customers or students in the US, Europe, and the Middle East
• Deep hands -on expertise in performance marketing and funnel optimisation
• Strong experience with email CRM and lifecycle marketing
• A commercial, growth -hacker mindset with strong analytical skills
• Comfort operating in startup mode within an established, well -known company
• Fluent English communication (programme delivered globally in English)
• Candidates must be based in the US, Europe, or Dubai / Middle East
• Time -zone flexibility required for global launches

Responsibilities

• Design and execute the full -funnel customer acquisition strategy
• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
• Own direct -response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
• Build and optimise email CRM flows for nurture, launch, cart -close, and ascension
• Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
• Optimise CPL, CAC, and LTV with a commercial growth mindset
• Work closely with founders, content, and partnerships teams, including the TED partnership

Benefits

• Revenue -based bonus tied to launch performance and cohort revenue
• Incentives linked to CAC, LTV, and funnel efficiency
• Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run -rate)
• Potential profit -share or long -term incentive plan as the programme scales

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed