Growth Marketing Director (or Manager)

Tensec

About The Position

At Tensec, we're reimagining cross-border financial services by making it faster and easier for businesses to move money globally. We're looking for a strategic, results-oriented Growth Marketing Director (or Manager) to own and scale our customer acquisition, activation, and revenue growth across the funnel. You will combine experimentation, analytics, and creative execution to drive a predictable pipeline and product adoption in a B2B fintech environment. This is a highly cross-functional leadership role, ideal for someone who's data-driven, thrives in ambiguity, and can move fluidly between strategy and execution.

Requirements

8–12+ years of experience in growth, performance, lifecycle, or demand marketing, with clear progression into leadership roles
Proven track record of scaling growth at a B2B SaaS or fintech company through Series A and beyond, including meaningful impact on pipeline, revenue, and CAC efficiency
Demonstrated experience building and scaling growth engines—taking early traction and turning it into repeatable, measurable growth
Ability to operate at both strategic and execution levels, from defining growth strategy to personally driving high-impact initiatives when needed
Strong analytical and financial mindset, with deep experience in funnel analysis, attribution, experimentation, and ROI measurement
Comfortable leading in high-ambiguity, resource-constrained settings, making sound decisions with incomplete data
Clear, confident communicator with the ability to influence senior stakeholders and guide cross-functional teams
Track record of launching successful ABM and lead generation campaigns with measurable business impact
Strong background in content creation and messaging for financial services industries
Exceptional written and verbal communication skills
Expert-level proficiency with HubSpot, WordPress, Marketo, Google Analytics, and/or social media platforms
English fluency; Portuguese and/or Spanish language skills are a plus

Nice To Haves

Experience marketing to fintech, digital banking, payments, or API-first platform stakeholders
Advanced knowledge of ABM platforms and marketing automation
Strong storytelling and data visualization skills
Experience building and scaling marketing teams in high-growth environments

Responsibilities

Own the end-to-end growth strategy across acquisition, activation, retention, and expansion
Design, execute, and analyze growth experiments across email, LinkedIn, WhatsApp, paid channels, and SEO
Optimize the full funnel from lead → MQL → SQL → revenue in close collaboration with Sales and RevOps
Build and continuously improve onboarding, activation, and lifecycle journeys for B2B customers
Manage and scale paid acquisition (Google, LinkedIn), owning budgeting, CAC optimization, and experimentation
Identify and scale high-impact growth opportunities using both qualitative insights and quantitative analysis
Research, evaluate, and experiment with AI-driven growth and content tools to improve speed, personalization, and performance across channels
Implement and test new AI-powered workflows for content creation, distribution, optimization, and insights generation
Run structured experiments to measure the impact of AI tools on engagement, conversion, and pipeline contribution
Define, track, and report on core growth metrics.
Develop and execute account-based marketing (ABM) strategies targeting senior target vertical and payments decision-makers (CEOs, CFOs, CROs)
Partner closely with Sales, Product and product marketing to craft highly personalized messaging for target segments and ICPs
Plan, launch, and optimize multi-channel lead generation programs with a clear focus on pipeline contribution and ROI
Align marketing programs with sales priorities to support deal velocity and close rates
Create high-impact, executive-level assets including pitch decks, case studies, solution briefs, whitepapers, and thought leadership content
Own the company blog end to end — from topic ideation and editorial planning to writing, publishing, and optimization
Write and manage blog posts, press releases, bylined articles, and long-form content to support brand positioning and demand generation
Own the social content strategy for LinkedIn and relevant B2B platforms, driving awareness, credibility, and inbound interest
Write and manage press releases, bylined articles, and blog content
Translate complex, technical, or regulated product capabilities into simple, customer-centric value propositions
Support go-to-market launches with coordinated content, messaging, and enablement assets
Continuously test, iterate, and improve content based on performance, sales feedback, and pipeline impact