Growth Marketing Director, Defense & Security

Guidehouse•Tysons Corner, VA

22h•$149,000 - $248,000

About The Position

Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Defense and Security (D&S) sector. This leader will lead the development of D&S marketing programs aligned to the sector growth goals and in support of the corporate and consulting practice’s strategic goals and revenue plans. Reporting to the CMO and working closely with key stakeholders and executives across the D&S sector, you will be responsible for developing, executing and reporting on marketing strategies, distinctive content initiatives, social media management, and multi-channel campaigns to drive awareness and lead-gen activities to maximize the Guidehouse brand and growth of D&S. To preform your work, you will collaborate with internal teams and external agency partners to co-develop and coordinate go-to-market programs aligned around key accounts and audiences, their issues and themes, and leverage clear, data-based metrics to optimize audience reach and campaign performance. This leader must have an understanding of and proven marketing experience in executing impactful campaign strategies targeting top public sector defense and intelligence agencies to drive growth and brand distinction on a US and global scale. We are looking for a leader who is innovative yet strategic, collaborative and curious about the changes impacting the defense and intelligence agencies, driven by a desire to drive growth and deliver impactful and relevant work, with a creative approach to problem solving and a strong business acumen to engage with executives and lead the D&S marketing team as respected consultative and collaborative marketing leader. In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture digital campaigns, account-based targeted campaigns, regional and geofencing campaigns, email programs, content syndication, events, multi-channel program management, social media management, and campaign performance tracking and reporting. This leader embraces a growth-focused culture, performs at the fast pace of the business, works collaborative with segment and sales enablement leaders, and has a focus on driving demand and measurable impact through integrated marketing programs for the Defense and Security sector.

Requirements

Minimum bachelor’s degree in marketing or related field
Twelve (12) + years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives
Demonstrated knowledge of consultancy marketing and D&S-related services provided by consulting firms to commercial clients and public sector agencies
Strong business acumen with critical and analytical thinking skills
Excellent written and verbal communications skills (including presentations) with strength in listening, collaborating, interpretation and influencing skills
Able to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences
Adept at creating impactful go-to-market initiatives to commercialize the D&S expertise and services of Guidehouse
Create measurable value and impact through providing exceptional service, acts as a trusted guide and market professional, leadership, and Guidehouse brand stewardship
Ability to manage complex projects and build valued and respectful relationships at all levels, internally and externally
Experience working with external agencies to effectively articulate the needs of the business, set KPIs, manage campaign and media budgets, and execute programs with outside vendors
Demonstrated knowledge in digital marketing campaign automation platforms (i.e. Eloqua, Google analytics, Sitecore) to target, benchmark and track campaign ROI
Self-starter and ability to work autonomously in dynamic, fast-paced work environment within a high-growth organization disrupting the market
Ability to lead a team and collaborate within a distributed marketing and leadership organization that is geographically dispersed
Poised and confident service-focused professional with ability to interact with various levels of leadership to gain respect and trust

Nice To Haves

Professional Services and Consulting experience
A passion for or experience in thought leadership strategy
Global brand marketing and communications experience
Public sector media experience

Responsibilities

Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs executed at the fast pact of the business while relying on a strong understanding of D&S priority markets and peak accounts
Demonstrate a comfort with the use of internal AI agents to support campaign program development through execution as defined within the Marketing Department Operations standards and defined processes
Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth
Develop and execute LinkedIn-focused campaigns to promote the expertise of D&S and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth
Ensure campaigns are developed aligned to business goals for key buyer personas and targeted regions and priority markets
Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel
Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows
Create distinctive content and insights that rise above the ‘status quo’ narrative and challenge business thinking to stimulate engagement, support growth and deliver brand elevation and differentiation in the market
Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies
Team with internal creative designers and external agencies to inform the development of successful, targeted, relevant and compelling digital ads and campaign assets
Collaborate with other service lines and sectors to build integrated campaigns as needed
Proven ability to manage and execute multiple complex programs and foster strong relationships across peers and leadership
Excellent executive communication skills and team organizational management with an ability to clarify priorities, shape strategies, and comply with department processes and guidelines to ensure efficient and effective program execution
Measure, analyze and report on campaign performance to leadership
Oversee one or more direct reports including teambuilding, project management and performance reporting
Proactively engage appropriate D&S sub-market teams to help complete program deliverables on budget and on time. This would include internal and external communications, external website content, Intranet D&S marketing content, video, thought leadership, branding, digital marketing, social media and more
Manage the D&S sector marketing budget an accordance with the corporate procurement, branding, compliance and IT policies
Reflect and steward the Guidehouse mission, vision and values at all times

Benefits

Medical, Rx, Dental & Vision Insurance
Personal and Family Sick Time & Company Paid Holidays
Position may be eligible for a discretionary variable incentive bonus
Parental Leave and Adoption Assistance
401(k) Retirement Plan
Basic Life & Supplemental Life
Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
Short-Term & Long-Term Disability
Student Loan PayDown
Tuition Reimbursement, Personal Development & Learning Opportunities
Skills Development & Certifications
Employee Referral Program
Corporate Sponsored Events & Community Outreach
Emergency Back-Up Childcare Program
Mobility Stipend