Growth Marketing Channel Manager

Eko Health•Emeryville, CA

39d

About The Position

At Eko, we're dedicated to providing healthcare professionals with industry leading digital tools to hear and understand their patients' hearts and lungs. We started with a smart stethoscope, powered by AI that enables clinicians to detect cardiopulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible. With over $165M in funding from partners like 3M and the Mayo Clinic, Eko has become one of the fastest growing digital health companies, doubling our customer base in the last year to over 500,000 clinicians across 4,000 U.S. hospitals. We've built a tremendously talented, diverse, and mission driven team and are proud to be certified as a Great Place to Work. Together we are committed to investing in each other and our mission to ensure all patients have access to high quality care. At Eko, we benefit from a B2C2B flywheel business model that spins faster the larger we grow. This role is focused specifically on the B2C portion of that flywheel. This Growth Marketing Channel Manager will play a critical role in scaling and optimizing Eko's B2C, direct-to-consumer, direct-response acquisition channels. This individual contributor will take ownership of the day-to-day management, optimization, and growth of marketing channels, with a relentless focus on ROAS, efficiency, incrementality, and scalable revenue. The primary channel focus will be on programmatic channels including display, native, audio and CTV as this role's foundational channels. As the foundational channels mature, this role may expand into additional paid channels-such as paid social (Meta, TikTok, Pinterest), search (Google/Bing), affiliate marketing, or influencer/creator content - based on business needs, bandwidth and demonstrated channel performance. This role is perfect for someone who is both analytical and creative, thrives in a test-and-learn environment, and is excited to proactively build, optimize, and scale high-impact paid channels in a fast-paced DTC and digital health environment. This is a high-impact, high-visibility role where you will shape Eko's full-funnel acquisition engine across prospecting and retargeting efforts.

Requirements

5+ years of experience in digital marketing at B2C direct-to-consumer companies
Meaningful hands-on experience in channels like programmatic display/native, paid social (Meta, TikTok, Pinterest) or paid search (Google, Bing) at ~$500k+ monthly spend
Proven success driving incremental, ROAS-positive acquisition.
Strong analytical abilities and experience interpreting performance data to drive optimization and scale.
Proficiency with Excel/Sheets (including pivot tables and core formulas like vlookups).
Ability to work with imperfect datasets and build structured reporting frameworks.
Strong understanding of full-funnel marketing and how to balance top- and bottom-funnel investments.
Excellent communication, collaboration, and cross-functional stakeholder management skills.
Track record of proactive problem-solving and strategic thinking.
Experience in fast-paced, high-growth, eCommerce startups, with strong ROAS discipline and Q4 seasonality
Bachelor's degree

Nice To Haves

Familiarity with digital health, medtech, or healthcare audiences
Experience with affiliate marketing, influencer marketing, or creator content marketing

Responsibilities

Lead and scale select B2C direct-to-consumer marketing channels, with an immediate focus on ROAS performance.
Build and manage full-funnel acquisition strategies, through prospecting net new audiences and retargeting high-intent users, to grow incremental revenue at efficient ROAS
Proactively own the full lifecycle of channel management: onboarding, research, planning, execution, creative strategy, tactical optimization, and reporting-with an innovative, test-and-learn mindset.
Optimize channels by proactively improving targeting, creative strategy, testing velocity, bid strategies, landing page strategy, etc. to improve ROAS at scale
Drive channels' creative strategy and storytelling-developing clear, compelling narratives for each audience, based on channel-specific performance data and brainstormed new ideas
Establish clear performance goals, KPIs, and tracking frameworks for each channel with a primary focus on ROAS and scalability.
Build net-new, structured channel and campaign reporting frameworks to derive actionable insights
Create structured test plans and experimentation roadmaps to continuously improve channel performance.
Present weekly performance updates, insights, and optimization recommendations to cross-functional stakeholders and leadership.
Partner closely with creative, content, ecommerce, and analytics teams to develop compelling channel-specific messaging, assets, and customer journeys.
Collaborate with BI and data teams to develop attribution frameworks, and reporting that drive decision-making.
Manage third-party vendors, affiliate partners, agencies, and media partners as needed to maximize impact across channels.
Stay ahead of marketing, platform, and creative trends to identify new opportunities that keep Eko competitive.
Contribute insights and recommendations that help shape Eko's full-funnel growth strategy, with a focus on incrementality