Growth Marketing Associate

Credit Karma•Charlotte, NC

3d•Onsite

About The Position

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City. Banking services provided by MVB Bank, Inc., Member FDIC Credit Karma is looking for a data-driven, results-oriented Growth Marketing Associate to join our Charlotte office. In this role, you’ll use your creativity and analytical skills to develop strategies, campaigns, and initiatives to drive revenue growth and increase retention.

Requirements

3+ years of experience in growth marketing, CRM, or lifecycle marketing
Proven experience with A/B and multivariate testing, including test design, execution, and analysis
Strong analytical skills with the ability to synthesize data into clear insights and next steps
Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously in a fast-paced environment
Excellent communication and collaboration skills; proactive and confident in driving initiatives forward independently and with cross-functional teams

Nice To Haves

Proficiency with SQL
Experience using tools like Looker, Tableau or Power BI to analyze and visualize data

Responsibilities

Build, test, deploy, and analyze marketing campaigns across owned channels, including email, push and in-app
Analyze and interpret performance data to uncover insights and iterate on campaigns to improve KPIs such as open rates, click-through rates, conversion rates, and LTV
Design and implement A/B tests to optimize each and every component of messages prior to launch
Report on performance, test outcomes, and key learnings to stakeholders on a regular basis
Work closely with Product, Engineering, Copy, Design and Brand to transform your ideas into compelling and personalized messages and/or product experiences