Growth Lead

Tonic•San Francisco, CA

13d•$80,000 - $120,000

About The Position

Tonic is growing fast and we’re just getting started. Join our Growth Team at a pivotal moment, where a few smart moves can 10x our reach over the next year. We’re looking for a hungry, creative, and data-driven builder who’s excited to test ideas, run fast experiments, and scale what works. 🎻 About Tonic Tonic is a social platform built through the act of sharing live music practice — where every session inspires someone to listen, respond, and play in return. Most music platforms today are built for consumption. You listen passively, maybe like or comment, and move on. Tonic flips that model. It’s not a “social feature” bolted onto music — it’s a social fabric built through the act of making music itself . Musicians on Tonic go live in “Studios” to share their practice, get feedback, and unlock performance opportunities. It’s part community, part game, and completely unlike anything else in music tech. With 300,000+ musicians in 125+ countries , we’re building the future of music — one practice session at a time. ✅ About the Role As our Growth Lead , you’ll be an early member of Tonic’s founding team , playing a key role in helping us identify and scale new marketing channels. You’ll run experiments, learn what works (and what doesn’t), and help systematize wins into repeatable playbooks. You’ll work closely with Ray (Tonic’s co-founder), alongside a powerhouse growth team — including leaders and alums out of Duolingo, TikTok, and Google.

Requirements

3+ years in a growth, marketing, or startup role with proven user acquisition results
Deeply metrics-driven — comfortable running experiments, analyzing data, and making fast calls
AI-native mindset — knows how to leverage modern tools (ChatGPT, Midjourney, etc.) to accelerate output
Hungry for growth — both in personal development and in scaling numbers
Strong sense of ownership, curiosity, and creative problem-solving
Comfortable working across Tonic’s growth stack (Amplitude, Meta Ads, Notion, Sheets, AI tools, etc.)

Nice To Haves

experience in music, creator tools, or consumer social

Responsibilities

Own user acquisition and turn Tonic’s different growth levers — influencer marketing, paid amplification, referrals, and partnerships — into one cohesive ecosystem that feeds itself.
Study user behavior, spot patterns in how musicians discover and share Tonic, and build experiments that turn those insights into scalable growth.
Launch and test 0→1 experiments across influencer, paid, and referral channels
Identify and validate new scalable growth loops
Analyze early signals to decide what to double down on vs. kill quickly
Own timelines and deliverables for multi-channel campaign launches
Work with product, design, and influencer teams to align messaging and targeting
Shape the narrative arc for each campaign — tailoring the story and CTA to different audiences
Monitor CAC, conversions, and retention across initiatives
Propose and implement A/B tests
Create light dashboards or reports to track impact
Turn validated experiments into repeatable playbooks
Help manage the rest of the Tonic Growth team + contractors as needed
Continuously evolve proven systems + identify when a channel or process is ready for its next phase and drive it from experimentation to scale