Group Vice President, Integrated Marketing & Performance Strategy

PUBLICIS GROUPE • Atlanta, GA

59d

About The Position

The Group Vice President, Integrated Marketing & Performance Strategy (GVP) is a strategic leader responsible for defining and orchestrating data-driven, audience-first strategies that accelerate business growth across our client's lines of business. Our client is an American financial services company providing banking and insurance products to their members. This leader leads a team of strategists and guides the development of acquisition, onboarding, and member deepening strategies that are personalized, performance-optimized, and grounded in member intelligence. The GVP partners directly with our client's senior marketing, experience and enablement stakeholders to ensure strategic alignment, enable coordination, and deliver measurable impact. This role is at the intersection of media, data, creative, and experience-driving holistic strategies that tie insight to action and marketing to business outcomes.

Requirements

• 15+ years of experience leading performance, growth, or lifecycle strategy-with at least 7+ years in financial services, including banking, insurance, fintech organizations.
• Proven track record of designing and leading acquisition, onboarding, and cross-sell strategies that drive measurable business outcomes.
• Deep knowledge of financial services marketing, compliance requirements, and customer behavior across product lines.
• Strong command of audience segmentation, data activation, and omnichannel personalization.
• Demonstrated ability to build and lead high-performing strategy teams across media, creative, CRM, and experience disciplines.
• Fluency in performance measurement, KPI frameworks, and test-and-learn methodologies; ability to connect marketing performance to ROI and CLV.
• Experience integrating and leveraging MarTech and AdTech platforms-including Adobe Experience Cloud, Pega, Optimizely, Live Ramp-to enable scalable, personalized strategies.
• Exceptional communicator with a track record of influencing and partnering with senior executives and C-suite leaders.
• A strong balance of analytical thinking and creative intuition, with the ability to translate complexity into clarity and action.

Nice To Haves

• Storytelling - You turn strategy into simple, powerful narratives that resonate across creative, media, and executive audiences.
• Forward Thinking - You challenge the status quo and lead clients to future-state solutions that unlock growth.
• Business Acumen - You think like a CFO-connecting marketing investment to ROI, CLV, and revenue outcomes.
• Curious Creativity - You combine analytics with intuition to solve complex problems and inspire bold thinking.
• Agile Leadership - You lead with speed and flexibility, adapting to change without losing focus.
• Insightful Tenacity - You push past the obvious, uncovering the "why" beneath the "what" to drive real impact.
• Collaborative Spirit - You unify diverse teams behind a common strategy and shared accountability.

Responsibilities

• Define the Performance Strategy Vision
• Build & Lead a High-Impact Strategy Team
• Data, Audience, & Activation Strategy
• Bridge Media, Creative & Experience
• Enable Optimization, Personalization & Technology Integration
• Influence Executive Stakeholders

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees