Group Strategist

BioluminaNew York, NY
$128,000 - $145,000

About The Position

You are the navigator. You believe that the intricacies of the path taken toward realizing a goal is essential to achieving success. You have an analytical mind that enables you to assess risks and benefits, coupled with a creative streak that helps you drive outside-the-box thinking. You help your team understand the competitive landscape and evaluate target audiences. You’re a savvy gatherer of insights and are adept at using the knowledge you gain to bring clients inspiring approaches to redefining their brands.

Requirements

  • Bachelor’s degree or equivalent experience
  • 3 + years of experience preferably in an advertising or marketing environment
  • Prior brand strategy experience

Responsibilities

  • Build on the foundation: Broaden knowledge base into other strategic disciplines to form generalist skill sets in strategy (e.g., research, insights gathering, brief development, etc) as well as develop presentation and client relationship management skills
  • Have a voice: Regularly interact with clients with active participation in all relevant meetings
  • Drive with independence: Operate independently as the day-to-day strategy lead for select clients and projects
  • Show your value: Begin to cultivate client relationships with select client and market research partners
  • Find the nugget: Be integral to creating your brands’ positioning, the gutsy idea, and gutsy creative briefs with agency and client
  • Spark new: Apply insights and supportive data to facilitate the creation of fresh ideas
  • Drive growth: Be integral to organic growth efforts and new business pitches by helping to manage insight generation as well as supportive data
  • Inspire new: Continuously and proactively brings POVs, trends, etc. to help drive new thinking and ideas that we can proactively bring to our clients to drive their business
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