Group Sales Manager
AccorHotel•New York, NY
•$100,000 - $110,000
About The Position
The Group Sales Manager is responsible for generating group business and event revenue for the hotel through proactive sales efforts, relationship development, and strategic account management. This role focuses on identifying new business opportunities, cultivating relationships with corporate clients, meeting planners, and event organizers, and securing group bookings that align with the hotel’s revenue objectives. The Group Sales Manager oversees the entire sales process from prospecting and proposal development through contract negotiation and coordination with internal departments to ensure successful event execution. This role requires strong sales acumen, hospitality expertise, and the ability to build long-term client relationships within the luxury hospitality market.
Requirements
- Minimum 3–5 years' experience in hospitality sales, group sales, or event sales
- Experience in luxury hotels, high-end venues, or hospitality environments preferred
- Proven ability to generate group business and achieve sales targets
- Strong negotiation and relationship-building skills
- Excellent written and verbal communication skills
- Proficiency with sales management systems such as Delphi, Opera, or similar platforms
- Proficiency in Microsoft Office including Excel, Word, and PowerPoint
- Strong organizational and time management skills
- Strong sales and negotiation skills
- Relationship building and client management
- Strategic thinking and revenue awareness
- Strong organizational skills and attention to detail
- Professional communication and presentation skills
- Ability to manage multiple projects simultaneously
- Endure various physical movements throughout the work areas
- Ability to move safely in uneven terrain or in confined spaces
- Remain active, constantly moving, or prolonged periods sitting at a desk and working on a computer throughout work shift
- Medium Work: Exerting up to 40 pounds of force occasionally, and/or 20 pounds of force frequently, and/or up to 10 pounds of constantly moving objects, may occasionally lift and/or move up to 25 pounds
Nice To Haves
- Experience in luxury hotels, high-end venues, or hospitality environments preferred
Responsibilities
- Identify, solicit, and secure new group business for the hotel including corporate meetings, conferences, social events, and group travel
- Develop and maintain relationships with corporate clients, meeting planners, travel agencies, and event professionals
- Actively prospect for new accounts through networking, industry events, client outreach, and market research
- Conduct site inspections and property tours for prospective clients
- Represent the hotel at trade shows, sales missions, and networking events
- Manage assigned group accounts and maintain ongoing relationships to encourage repeat business
- Maintain accurate client profiles and account history within the sales management system
- Serve as the primary point of contact for group clients throughout the sales process
- Develop customized proposals that align with client needs and the hotel’s capabilities
- Negotiate contracts, rates, and event terms in accordance with hotel guidelines
- Coordinate closely with the Sales and Events team to ensure seamless transition from sales to event execution
- Communicate group requirements including room blocks, meeting space, catering needs, and event logistics to operational departments
- Participate in event planning meetings and pre-convention meetings when required
- Ensure that all event details are documented accurately in Banquet Event Orders (BEOs) and related documents
- Maintain communication with clients regarding event details, updates, and changes
- Achieve assigned group sales revenue goals and booking targets
- Monitor booking pace and adjust sales strategies to meet revenue objectives
- Identify opportunities to upsell event services, catering, and additional hotel offerings
- Develop strategies to maximize group room nights, meeting space utilization, and food and beverage revenue
- Analyze market trends and competitor activity to maintain a competitive sales strategy
- Maintain accurate records of sales activity, client communications, and contracts within the sales management system
- Prepare and submit weekly sales reports, forecasts, and pipeline updates
- Track group room blocks, pick-up reports, and attrition timelines
- Ensure all contracts and agreements comply with hotel policies and legal requirements
- Maintain organized records of all group sales documentation
- Work closely with the Events, Banquets, Food & Beverage, and Front Office teams to ensure successful execution of group events
- Coordinate with Revenue Management to align pricing strategies and group availability
- Communicate group arrival details, VIP status, and special requirements to operational departments
- Participate in internal meetings related to group business and event planning
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
